How to create an ecommerce site: choose what to sell first
Posted: Sun Apr 20, 2025 6:57 am
Before seeing what steps are needed to create a professional e-commerce site, it is necessary to study the market and choose what to sell online.
Regardless of the type of e-commerce site you decide to open, a fundamental aspect of your business will obviously be the products.
Deciding what to sell online and finding original ideas for products to include on your site is not so obvious.
Especially if you have decided to launch into traditional e-commerce , therefore not dropshipping. Choosing the wrong product can lead to a serious economic loss.
→Click here to launch your dropshipping ecommerce with Shopify
So, how to choose the perfect products?
Start by identifying your target market . There is no point in india email list competing with other ecommerce sites for too large a market segment, especially if you are just starting out.
The products you will include on your site should ideally fit into a sought-after but fairly unusual market niche.
Avoid products that are already saturated in the market. There are already too many e-commerce sites that sell these products. For example, one product category to avoid is books. If a customer wants to buy a book online, they will probably turn to the “big guys” in the sector, such as Amazon.
Identify products that customers buy regularly, even if they are cheaper. In fact, it is much better to have cheaper products that your customers will continue to buy on a regular basis, rather than more expensive products that customers only buy once.
Use tools like Google Trends to check whether or not a certain product is in demand in your country and your niche. Enter the product in the search bar and check the search volume for that product.
Regardless of the type of e-commerce site you decide to open, a fundamental aspect of your business will obviously be the products.
Deciding what to sell online and finding original ideas for products to include on your site is not so obvious.
Especially if you have decided to launch into traditional e-commerce , therefore not dropshipping. Choosing the wrong product can lead to a serious economic loss.
→Click here to launch your dropshipping ecommerce with Shopify
So, how to choose the perfect products?
Start by identifying your target market . There is no point in india email list competing with other ecommerce sites for too large a market segment, especially if you are just starting out.
The products you will include on your site should ideally fit into a sought-after but fairly unusual market niche.
Avoid products that are already saturated in the market. There are already too many e-commerce sites that sell these products. For example, one product category to avoid is books. If a customer wants to buy a book online, they will probably turn to the “big guys” in the sector, such as Amazon.
Identify products that customers buy regularly, even if they are cheaper. In fact, it is much better to have cheaper products that your customers will continue to buy on a regular basis, rather than more expensive products that customers only buy once.
Use tools like Google Trends to check whether or not a certain product is in demand in your country and your niche. Enter the product in the search bar and check the search volume for that product.