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The Cruel Downsides of Hard Selling

Posted: Mon Dec 23, 2024 9:58 am
by subornaakter20
"Hard selling" is a literal translation of the expression "hard sell". Such sales are based on two principles:

direct sale – direct contact between the seller and the buyer;

sales pressure – strong persuasion regarding saudi arabia phone number list the need to purchase is allowed.

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Alexander Kuleshov
Alexander Kuleshov
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The essence comes down to taking the buyer's money by selling him the product here and now. When you go to a home appliance store to choose, for example, a new TV for the future, you can run into an intrusive "manager" who starts saying that "there will be no product/discount tomorrow" or "prices will soon go up, so buy now." That is, excitement is created, and you are deprived of the opportunity to think about the advisability of the purchase. Perhaps someone remembers aggressive sellers of food additives or magic vacuum cleaners, who, openly misleading about the quality of the goods, sold the products at an inflated price. This is not only blatant fraud, but also a clear example of hard sales.

Nowadays, this approach can be seen on TV shopping channels or topshop ads. Hotline consultants of such platforms work in a tough manner, speeding up the purchase process as much as possible.

Hard sell adherents defend their sales style by being confident in the quality of their product. Considering themselves experts, they convey the idea that they know the client's wishes better. Therefore, they do not consider it necessary to dispel mistrust. On the contrary, such sellers say that the product is good, the buyer will understand it later and will be satisfied. But in the end, the manager's interest is reduced only to the desire to get money. The product is of dubious quality. The client is dissatisfied and believes that he was deceived.

The technique of hard selling consists of the aggressive position of the seller. He communicates with the buyer, often using his state of confusion or psychological tricks. For example, by appealing to the inner ego of a person, he stimulates the feeling of his own importance: "I am the boss in the house and I will decide everything myself", thereby eliminating the possibility of consulting with family members about the need to buy. The speech of sellers has a bright emotional coloring, an appeal to the fear of losing a profitable offer sounds.

It is interesting that even if the product is of good quality, the client will not contact this manager again and will not recommend him to his friends, as he will have an unpleasant aftertaste and regret about the quick and sudden decision. People understand perfectly well that they are being manipulated. True, not always in time.

The Cruel Downsides of Hard Selling

The hard selling method is mainly used by companies selling low-quality goods at inflated prices. It is important for them to get money from the client once. There is no interest in building long-term business relationships. Of course, this harms reputation. But if there is no need for it, then why take unnecessary actions?

Soft sales, based on a more complex and subtle process, are directly opposite in their goals. Companies with this method of trading are fighting for a niche in the market, relying on a good image. New deals are expected from the client, and it is expected that he will attract others. It is worth remembering that the absence of pressure from managers helps a person feel more confident that the decision he made to buy is balanced and thoughtful. This contributes to positive reviews and recommendations.