What are the advantages of UGC?
Posted: Sun Apr 20, 2025 4:14 am
Authenticity and trust: People trust people. Much more than brands. According to a study by Kantar Media, 93% of people trust recommendations from friends and family members, 91% trust reviews from other users, and only 38% trust brand advertising messages. Especially among millennials (who now represent the largest consumer group), trust in a brand is the deciding factor for or against a purchase for 90%. This trust can be enormously increased through UGC, because the independently produced user content suddenly malaysia mobile phone number data gives the brand an authentic face. You get to know the customers who have chosen the product and hear their experiences. This answers questions and doubts like "Does the product really help?" "Does it deliver what it promises?" "How is it used?" in a very credible way. As the study results show, it is not important whether you know the person from whom you receive a recommendation personally – the only thing that matters is that it is a natural person and not a company. This fact explains the enormous success of influencer marketing , as well as the powerful effect of UGC in general. It's social proof – we trust the reviews and recommendations of others and feel the need to act in accordance.
Higher conversions: UGC builds trust, reduces fears and doubts, and in many cases, sparks strong enthusiasm for a product. Many UGC about products presents their use in a very positive and inspiring way. This, coupled with people's strong desire for conformity, ensures that they are easily attracted to new products and want to emulate other users. All of these aspects positively influence the purchase decision at all stages of the funnel. User-generated content therefore often increases the conversion rate.
Increased engagement and brand loyalty: Users enjoy consuming UGC and it encourages interaction much more than impersonal brand messages: UGC ads achieve four times higher click-through rates than traditional ads. Furthermore, recall increases by 35% compared to other media. But that's not all, because UGC is not just consumed, but also self-produced. Large campaigns in which users are encouraged to participate increase engagement and brand loyalty. Users feel like part of a community, they engage intensively with the brand to shape their own contribution, and interact more intensively. In some UGC campaigns, users are even directly involved in certain decision-making processes (e.g., which type of chocolate would you like?). This strengthens identification with the company and ensures increased and lasting brand loyalty.
Greater reach: UGC can increase your brand awareness by spreading your messages and products faster. Because users become active and post themselves, they act as many small brand ambassadors, spreading the word about your product within their respective networks. Within their small cosmos of friends and acquaintances, they also enjoy a particularly high level of trust and wield considerable influence. This snowball effect allows your brand and product awareness to spread further and further. Your reach is increased enormously and also penetrates corners you might never have reached with your ads.
Higher conversions: UGC builds trust, reduces fears and doubts, and in many cases, sparks strong enthusiasm for a product. Many UGC about products presents their use in a very positive and inspiring way. This, coupled with people's strong desire for conformity, ensures that they are easily attracted to new products and want to emulate other users. All of these aspects positively influence the purchase decision at all stages of the funnel. User-generated content therefore often increases the conversion rate.
Increased engagement and brand loyalty: Users enjoy consuming UGC and it encourages interaction much more than impersonal brand messages: UGC ads achieve four times higher click-through rates than traditional ads. Furthermore, recall increases by 35% compared to other media. But that's not all, because UGC is not just consumed, but also self-produced. Large campaigns in which users are encouraged to participate increase engagement and brand loyalty. Users feel like part of a community, they engage intensively with the brand to shape their own contribution, and interact more intensively. In some UGC campaigns, users are even directly involved in certain decision-making processes (e.g., which type of chocolate would you like?). This strengthens identification with the company and ensures increased and lasting brand loyalty.
Greater reach: UGC can increase your brand awareness by spreading your messages and products faster. Because users become active and post themselves, they act as many small brand ambassadors, spreading the word about your product within their respective networks. Within their small cosmos of friends and acquaintances, they also enjoy a particularly high level of trust and wield considerable influence. This snowball effect allows your brand and product awareness to spread further and further. Your reach is increased enormously and also penetrates corners you might never have reached with your ads.