It was the era of the so-called free
Posted: Sun Apr 20, 2025 3:17 am
To give you an example, today that bracelet would be on the list of products not to be sold!
After the bracelet, came a necklace with two crossed pistols: an accessory designed for a streetwear niche .
shipping : in practice, the product was given away and you only paid for shipping. The best way to make a profit with this strategy was to sell on Instagram by exploiting the power of influencer marketing .
In short, I was hunting for low-cost partnerships with pages that could generate very high numbers. This type of sale did not give you enough margin to take advantage of Facebook Ads .
If we had to find a common thread among all these experiments, I believe that the key expression to describe Samuele's initial strategy could be: chasing .
The importance of a long-term vision
While constantly riding the wave of a trend isn't a worst practice , it doesn't allow you to fully exploit dropshipping's superpower: scalability.
You find yourself starting an online store only to have to close australia email list it down once the trend has died down and the seas have calmed down again.
I was attracted by the idea of creating something that people would like. I wanted to create a business that could enter into dialogue with the target audience and become a sort of point of reference. To achieve this goal I could never continue to chase trends, I had to find something more stable over time.
samuele ferrari success story: quote
A change of perspective, then. From a dropshipping idea to satisfy a need present here and now, to a medium-long term business idea .
Sure, on paper the concept is very simple: don't sell fidget spinners that are popular today and who knows tomorrow, think of something that is always useful for people. In practice, the issue is much more intricate.
And it is for this reason that Samuele begins to create more than one online store, moving from a one-product store to a niche e-commerce: a way to experiment with multiple market segments at the same time and find the most profitable one.
After the bracelet, came a necklace with two crossed pistols: an accessory designed for a streetwear niche .
shipping : in practice, the product was given away and you only paid for shipping. The best way to make a profit with this strategy was to sell on Instagram by exploiting the power of influencer marketing .
In short, I was hunting for low-cost partnerships with pages that could generate very high numbers. This type of sale did not give you enough margin to take advantage of Facebook Ads .
If we had to find a common thread among all these experiments, I believe that the key expression to describe Samuele's initial strategy could be: chasing .
The importance of a long-term vision
While constantly riding the wave of a trend isn't a worst practice , it doesn't allow you to fully exploit dropshipping's superpower: scalability.
You find yourself starting an online store only to have to close australia email list it down once the trend has died down and the seas have calmed down again.
I was attracted by the idea of creating something that people would like. I wanted to create a business that could enter into dialogue with the target audience and become a sort of point of reference. To achieve this goal I could never continue to chase trends, I had to find something more stable over time.
samuele ferrari success story: quote
A change of perspective, then. From a dropshipping idea to satisfy a need present here and now, to a medium-long term business idea .
Sure, on paper the concept is very simple: don't sell fidget spinners that are popular today and who knows tomorrow, think of something that is always useful for people. In practice, the issue is much more intricate.
And it is for this reason that Samuele begins to create more than one online store, moving from a one-product store to a niche e-commerce: a way to experiment with multiple market segments at the same time and find the most profitable one.