Afraid of email marketing? You probably already use it.

[mouakter13]

Are you hesitant to start email marketing because it seems so complicated? You're not alone. Our clients regularly express these concerns too: email marketing is too complex and too expensive, and likely requires a larger team or additional skills to run effectively. Paradoxically, when asked how they communicate with their leads and customers, many of them then realize that they are already doing email marketing - usually unconsciously.

Did you know?
Every time you send an email to interested people or existing customers (from contract renewals or appointment reminders to price offers and promotions), you are engaging in email marketing. Email marketing is simply a way to build and develop relationships with potential and existing customers and encourage dialogue with your company. Effective email marketing leads to new interactions and moves interested people through your sales funnel: from the first time they learn about your company and what you offer, to the purchase decision after you have gained their trust. But email marketing doesn't stop at the purchase: after that, sending regular japan cell phone number emails can help you encourage customer loyalty and keep them more loyal to your company.

The Truth About Email Marketing

Now that email marketing has hopefully lost its scares, we want to touch on another topic that many SMBs are even more wary of: marketing automation. But don't worry, marketing automation isn't a scary monster; it actually makes email marketing easier because it automates the sending of the emails you already send. So, every time your prospects and existing customers interact with your business - be it via email, on your website, on a landing page, or via a form - they automatically receive a message. Simply create your emails in advance and specify when and to whom they should be sent, and you're in the mood to use marketing automation! Not only will you save an incredible amount of time, but you'll also get insightful marketing automation reports on who is reading your emails, clicking on your links, or visiting your web pages (and who isn't).