Build a close relationship with the buyer
Posted: Sat Apr 19, 2025 10:05 am
When a transactional sale ends, many salespeople forget about the customer. But this is a mistake. You need to keep them on your radar because they may need your products again. A good way to stay in touch is to set up an alert in your CRM to send them an email offer or a satisfaction survey at a certain time.
Transactional sales can be made through in-person and remote channels, from a physical store to a website, through social media, or by phone.
Direct sales
Direct selling relies heavily on product sellers being face-to-face with customers. In this respect, it's similar to personal selling. Both types of sales and their strategies focus on:
Offer personalized treatment
Build customer loyalty
But there's a key difference between them. In direct sales, the salesperson always goes to the customer. This can be through a home visit, a group meeting, or online. In the case of personal selling, the sale can occur either at the retailer's premises or off-site.
A buyer who wants to purchase a product offered through direct gambling data singapore sales must find an authorized seller or distributor of the brand.
Let's look at some examples of direct sales companies. In some, sellers only earn commissions on products sold.
Many business-to-business (B2B) companies use direct selling, especially manufacturers and wholesalers. In these examples of direct sales companies, they employ sales representatives who act more as advisors and apply consultative selling principles .
In this type of sales, it's also important to segment your leads well to better define your sales tactics. A CRM is very useful for this because you can divide them according to the criteria most relevant to your business. For example, if you sell B2B, a couple of criteria might be company size or the lead's job title.
Another great advantage of using a CRM is that you can more quickly personalize your pitches and presentations , which are crucial in direct sales. In your CRM dashboard, you can see your history with each client and the characteristics of each lead segment. This allows you to quickly adjust your presentations before a sales meeting.
Transactional sales can be made through in-person and remote channels, from a physical store to a website, through social media, or by phone.
Direct sales
Direct selling relies heavily on product sellers being face-to-face with customers. In this respect, it's similar to personal selling. Both types of sales and their strategies focus on:
Offer personalized treatment
Build customer loyalty
But there's a key difference between them. In direct sales, the salesperson always goes to the customer. This can be through a home visit, a group meeting, or online. In the case of personal selling, the sale can occur either at the retailer's premises or off-site.
A buyer who wants to purchase a product offered through direct gambling data singapore sales must find an authorized seller or distributor of the brand.
Let's look at some examples of direct sales companies. In some, sellers only earn commissions on products sold.
Many business-to-business (B2B) companies use direct selling, especially manufacturers and wholesalers. In these examples of direct sales companies, they employ sales representatives who act more as advisors and apply consultative selling principles .
In this type of sales, it's also important to segment your leads well to better define your sales tactics. A CRM is very useful for this because you can divide them according to the criteria most relevant to your business. For example, if you sell B2B, a couple of criteria might be company size or the lead's job title.
Another great advantage of using a CRM is that you can more quickly personalize your pitches and presentations , which are crucial in direct sales. In your CRM dashboard, you can see your history with each client and the characteristics of each lead segment. This allows you to quickly adjust your presentations before a sales meeting.