To do personalized email marketing , you need to make the content relevant to the different segments of your audience. The benefits of personalization are considerable, but so are the pitfalls. It is important that you show each offer per email 1-on-1 on the webshop. After all, it is a shame to attract attention and link to promotions that are not on your homepage or product list page. Consistency in this builds trust and makes the customer feel special.
Make it easier for the customer
In summary: to provide a good customer email hong kong experience and gain trust with customers, it is essential that you as a B2B e-commerce company personalize. As a seller, you offer a solution to the problems that the customer experiences, or at least make it easier in the customer journey.
You can do this by a personalized homepage, customized prices and catalogs, personalized content and email campaigns. This way you let the buyer be autonomous in the decision-making process, build trust and ensure a pleasant customer experience!
Create personalized customer experiences and improve your results
Are you involved in the implementation of the (digital) customer journey and online personalization? And could you use some more tools in creating personalized customer experiences? Then the handy training by expert Elias Crum is recommended.