This topic cluster model works for three main reasons
Posted: Sun Apr 06, 2025 9:13 am
Instead, you need to focus on thinking in terms of topics rather than keywords.
Otherwise known as the hub-and-spoke SEO model .
3 Benefits of a Hub-and-Spoke SEO Strategy
Hub and spoke SEO is the future of content and keyword strategy . It involves connecting thematically similar content and linking them together, then creating a 10x pillar page that serves as the content hub.
Here's a video from HubSpot illustrating the model. Note that the column side corresponds to the hub, advertising database and clusters correspond to the spokes.
1. Your keyword research process becomes ultra-simplified
You no longer have to search for topics to write for your blog.
In 2015, Nat Eliason led marketing and content at Sumo . He developed a cornerstone article covering 130 ways to get more traffic, initially using an external resource link to cover each way.
Otherwise known as the hub-and-spoke SEO model .
3 Benefits of a Hub-and-Spoke SEO Strategy
Hub and spoke SEO is the future of content and keyword strategy . It involves connecting thematically similar content and linking them together, then creating a 10x pillar page that serves as the content hub.
Here's a video from HubSpot illustrating the model. Note that the column side corresponds to the hub, advertising database and clusters correspond to the spokes.
1. Your keyword research process becomes ultra-simplified
You no longer have to search for topics to write for your blog.
In 2015, Nat Eliason led marketing and content at Sumo . He developed a cornerstone article covering 130 ways to get more traffic, initially using an external resource link to cover each way.