Tofu, Mofu, Bofu and their relationship with MQLs
Posted: Sun Apr 06, 2025 8:45 am
For each of these stages, you must have a content strategy that helps you maintain user interest. The goal is to encourage them to continue their journey until they reach the final goal, which is the sale.
It's also important to monitor the results of each action you buy bulk sms service implement throughout the entire process. This way, you can make timely decisions that will help you optimize your sales funnel.
Top of the funnel: This is the top part, where the goal is to attract the largest number of users to start building your database. At this stage, you usually don't have much information about them, so the content is broader and more generalized.
Middle of the funnel: This is the center of your sales funnel. Here you already know the user's needs and can establish specific actions for them based on the information you gathered during the TOFU phase. At this stage, the initial group will have narrowed down, and you can focus on less quantity but higher quality.
Bottom of the funnel: This is the final step in completing a sales cycle. For this phase, you should only have users who have passed the previous two filters and are 90% determined to make a purchase.
It's also important to monitor the results of each action you buy bulk sms service implement throughout the entire process. This way, you can make timely decisions that will help you optimize your sales funnel.
Top of the funnel: This is the top part, where the goal is to attract the largest number of users to start building your database. At this stage, you usually don't have much information about them, so the content is broader and more generalized.
Middle of the funnel: This is the center of your sales funnel. Here you already know the user's needs and can establish specific actions for them based on the information you gathered during the TOFU phase. At this stage, the initial group will have narrowed down, and you can focus on less quantity but higher quality.
Bottom of the funnel: This is the final step in completing a sales cycle. For this phase, you should only have users who have passed the previous two filters and are 90% determined to make a purchase.