Angela writing her keyword list
Posted: Mon Dec 23, 2024 9:03 am
In previous articles, Angela, our favorite entrepreneur, tried to launch her craft business through an online store. Her interest in web positioning led her to consult her contacts in the marketing business, and finally, her store improved in the search results.
However, Angela does not give up and wants to continue improving, she seeks to expand and improve her keyword set . This will allow her to optimize the searches in which she appears and make online advertising more effective.
HOW TO SEARCH FOR KEYWORDS
First, Angela needs to distinguish between the type of keywords . So she classifies them by:
By user intent
To find generic information
For products, with which the intention will be to buy
Commercial research can be completed with informative or commercial content.
For browsing, to search the website of a specific brand or service
By the number of searches in which they appear
Short tail. They are very generic and the search volumes are very large. It is very difficult for a small store like Angela's to appear.
Middle tail: These are more specific, but the number of searches in which they appear is still very relevant, they are linked to brands or services and contain two or three words.
Long tail. These are more interesting, even if their volume is low. They are phrases that clearly define what is intended and it is easy to prepare materials that respond to the user's intentions.
Angela is clear that in her web positioning process for entrepreneurship , she has to use the keywords in a certain way:
In the use of online advertising
In your web domain
In the titles and headers of your web pages and blog posts.
In the meta tags of your web pages and blog posts.
Tools to find your keywords
Semrush .
It is a paid website, but very complete. It is aimed mainly at agencies and large companies, so Angela will evaluate whether it is worth assuming its cost. It has two functionalities that will help you
Keyword overview.
In it you will find data on Google search volumes, segmented by country and many ideas for related words.
Keyword magic tool
With this application, you can create and export a very extensive list of latvia email address business keywords. You can create many lists and compare the keywords that interest you the most.
Ubersuggest
It is a free online tool. It is mainly used to check the search volume and competition between words.
Process for making the list
Angela will first think of a short list of words that are related to her business, crafts.
He will try to expand it with the online tools he has found.
You will compare your keywords with the competition , the authority of the domains where they appear, and consider whether the content you are going to create is suitable to compete with them.
You will organize your keywords into priority and complementary keywords and create a new content and advertising plan based on that.
As you can see, Angela is a curious person who always tries to expand the scope of her actions with new marketing trends and seeks continuous improvement. If you are like her and you also seek to develop yourself or your business, try to train yourself in the subjects you do not master in order to achieve professional success.
Viewed 4650 times
Category: Digital Marketing and ICT
However, Angela does not give up and wants to continue improving, she seeks to expand and improve her keyword set . This will allow her to optimize the searches in which she appears and make online advertising more effective.
HOW TO SEARCH FOR KEYWORDS
First, Angela needs to distinguish between the type of keywords . So she classifies them by:
By user intent
To find generic information
For products, with which the intention will be to buy
Commercial research can be completed with informative or commercial content.
For browsing, to search the website of a specific brand or service
By the number of searches in which they appear
Short tail. They are very generic and the search volumes are very large. It is very difficult for a small store like Angela's to appear.
Middle tail: These are more specific, but the number of searches in which they appear is still very relevant, they are linked to brands or services and contain two or three words.
Long tail. These are more interesting, even if their volume is low. They are phrases that clearly define what is intended and it is easy to prepare materials that respond to the user's intentions.
Angela is clear that in her web positioning process for entrepreneurship , she has to use the keywords in a certain way:
In the use of online advertising
In your web domain
In the titles and headers of your web pages and blog posts.
In the meta tags of your web pages and blog posts.
Tools to find your keywords
Semrush .
It is a paid website, but very complete. It is aimed mainly at agencies and large companies, so Angela will evaluate whether it is worth assuming its cost. It has two functionalities that will help you
Keyword overview.
In it you will find data on Google search volumes, segmented by country and many ideas for related words.
Keyword magic tool
With this application, you can create and export a very extensive list of latvia email address business keywords. You can create many lists and compare the keywords that interest you the most.
Ubersuggest
It is a free online tool. It is mainly used to check the search volume and competition between words.
Process for making the list
Angela will first think of a short list of words that are related to her business, crafts.
He will try to expand it with the online tools he has found.
You will compare your keywords with the competition , the authority of the domains where they appear, and consider whether the content you are going to create is suitable to compete with them.
You will organize your keywords into priority and complementary keywords and create a new content and advertising plan based on that.
As you can see, Angela is a curious person who always tries to expand the scope of her actions with new marketing trends and seeks continuous improvement. If you are like her and you also seek to develop yourself or your business, try to train yourself in the subjects you do not master in order to achieve professional success.
Viewed 4650 times
Category: Digital Marketing and ICT