Organizing a webinar, what steps do you need to take?
Posted: Mon Dec 23, 2024 8:51 am
Webinars can be used for more purposes than initially thought. Usually, their use is limited to marketing goals such as top of the funnel lead generation and lead nurturing . But they also have other applications. Think of internal and/or external communication and training & education, such as communication with staff or for training purposes.
Fortunately, organizing a webinar doesn't have to be difficult, but it is useful to know where to start. To help you get started and save time, the infographic below has been developed with an overview of the most important steps.
The infographic shows that preparation is the most important and also takes up the most time. Therefore, start well in advance. It is recommended to start preparing 6 weeks in advance. In principle, 4 weeks is also possible, although this is on the tight side because you have less time for, for example, promoting the webinar - an essential part for success.
Who and what exactly do you want to reach?
Think carefully about what and who exactly you want to reach with a webinar. For example, do you want to generate leads? Do you want to communicate an important management update hong kong phone number list internally to the staff? Do you want to train customers or employees? Who exactly do you want to reach? The more specific the target group, the better you can tailor the content to the specific needs of that group. If necessary, use buyer personas to really define the target group.
Also set measurable goals. For example, if you want to generate leads, how many leads do you want to get? How many viewers do you want to attract? When are you satisfied? When a certain number of people have watched the webinar, for example? When you achieve a certain satisfaction score? When viewers perform a certain activity during or after the webinar? Set your goals SMART and use them as a guideline throughout the entire process.
Finally, tailor the content to the target audience. The more relevant and interesting the topic is for your target audience, the greater the chance that the target audience will register and actually stay watching during the webinar. The same goes for the choice of topic: the more specific, the better. A good topic answers a specific problem. A topic like 'Introducing our new product line' does not tell a potential viewer how that topic will solve his or her specific problem. 'How can you achieve better results with Twitter advertising?' is a lot more concrete and you can expect that a solution will be provided in the webinar.
Fortunately, organizing a webinar doesn't have to be difficult, but it is useful to know where to start. To help you get started and save time, the infographic below has been developed with an overview of the most important steps.
The infographic shows that preparation is the most important and also takes up the most time. Therefore, start well in advance. It is recommended to start preparing 6 weeks in advance. In principle, 4 weeks is also possible, although this is on the tight side because you have less time for, for example, promoting the webinar - an essential part for success.
Who and what exactly do you want to reach?
Think carefully about what and who exactly you want to reach with a webinar. For example, do you want to generate leads? Do you want to communicate an important management update hong kong phone number list internally to the staff? Do you want to train customers or employees? Who exactly do you want to reach? The more specific the target group, the better you can tailor the content to the specific needs of that group. If necessary, use buyer personas to really define the target group.
Also set measurable goals. For example, if you want to generate leads, how many leads do you want to get? How many viewers do you want to attract? When are you satisfied? When a certain number of people have watched the webinar, for example? When you achieve a certain satisfaction score? When viewers perform a certain activity during or after the webinar? Set your goals SMART and use them as a guideline throughout the entire process.
Finally, tailor the content to the target audience. The more relevant and interesting the topic is for your target audience, the greater the chance that the target audience will register and actually stay watching during the webinar. The same goes for the choice of topic: the more specific, the better. A good topic answers a specific problem. A topic like 'Introducing our new product line' does not tell a potential viewer how that topic will solve his or her specific problem. 'How can you achieve better results with Twitter advertising?' is a lot more concrete and you can expect that a solution will be provided in the webinar.