How to adapt your marketing strategy in summer?
Table of Contents
An extra planning
Improving communication on social networks
More than Sales
Your brand hits the streets
Merchandising in summer
It seems like the world is stopping. However, summer offers your brand new opportunities. Do you want to take advantage of them? At Uzink, your marketing consultancy in Madrid , we help you adapt your marketing strategy in summer to keep your brand alive and achieve the best results.
An extra planning
At an operational level, you need to work further in advance. When korean mobile number summer arrives, both your company and your collaborators and suppliers usually have longer holiday periods. Therefore, it is advisable to plan all the objectives, actions and the responsible chain of command in advance . This extra planning will be the main key to success in adapting your marketing strategy for summer.
Improving communication on social networks
As you might imagine, social media doesn't take a break in the summer. Several studies have analysed this. 61% of respondents remain active, 24% say they increase their connection, while only 15% say they disconnect. So, how do you adapt your summer marketing strategy on social media? Although each business is unique, there are some common rules for all:
Review the tone, timing and dynamics of your posts to adapt them to the summer season.
Take advantage of the opportunity to connect with new audiences who may be more willing to learn more about your product or service in the summer.
Refresh the design of your posts: outdoor photos, more relaxed, videos that encourage moods…
More than Sales
It seems that the only commercial period in the summer is the Sales. However, summer is the perfect time to create promotions, linked to contests and raffles, that allow you to increase your database . But there is more. Remember that consumer behavior changes in summer and is much more willing to make impulse purchases than the rest of the year. What action do you think could work?