Social media in business
Posted: Mon Dec 23, 2024 8:18 am
However, and far from seeking to contradict all the marketing colleagues who have explained the importance of occupying a space in the new media, I would like to expose a reality: you must be where your audience is .
Does your company really need to be present on social media?
For some years now, social media has become another means of communication, gaining ground on traditional media and positioning itself as a very good option to publicize, promote, and even sell products and services.
Various studies confirm that the number of social media users increases every year, and that is why having a presence on them guarantees, in some way, that your products and/or services reach your potential customers.
Before you start creating a profile on any of the existing social networks, you should ask yourself a few questions.
1. What social networks is my target audience on?
Just like traditional media, each social network has its own audience and knowing it is essential to determine which medium is worth creating content for.
2. What is my target audience looking for on these social networks?
Even if the same person has profiles on different networks, they do not look for the same type of content on them. There are social networks that are more immediate, networks that serve as entertainment and networks that are used to search for information. Know what each of them offers and adapt your communications to what your audience needs and demands.
3. How many profiles can I have?
It is very important that if you create a profile, you take care of it and keep it updated. While it is important to have a presence on social networks, the image you give on them is even more important, and an abandoned profile kuwait whatsapp number list does not give a good impression!
Reasons why you should open social networks for your business
The benefits that social media can bring to your company are many and varied, but the main ones (and those that will help convince you to take the step) are the following:
They improve the visibility of your business, in an economical and direct way.
Increase traffic to your website or online store.
They encourage two-way communication. We are no longer looking at a bulletin board or a catalogue, now the customer responds to you and their opinions and impressions will help you make decisions.
They work as a branding campaign, they help you create a brand and allow you to improve your reputation. Without intermediaries, it's just you and your client.
They help you study your target audience and also your competition. You can keep an eye on them all and use the information you gather to make smart, evidence-based business decisions.
They generate feedback.
They enable segmentation of messages.
Does your company really need to be present on social media?
For some years now, social media has become another means of communication, gaining ground on traditional media and positioning itself as a very good option to publicize, promote, and even sell products and services.
Various studies confirm that the number of social media users increases every year, and that is why having a presence on them guarantees, in some way, that your products and/or services reach your potential customers.
Before you start creating a profile on any of the existing social networks, you should ask yourself a few questions.
1. What social networks is my target audience on?
Just like traditional media, each social network has its own audience and knowing it is essential to determine which medium is worth creating content for.
2. What is my target audience looking for on these social networks?
Even if the same person has profiles on different networks, they do not look for the same type of content on them. There are social networks that are more immediate, networks that serve as entertainment and networks that are used to search for information. Know what each of them offers and adapt your communications to what your audience needs and demands.
3. How many profiles can I have?
It is very important that if you create a profile, you take care of it and keep it updated. While it is important to have a presence on social networks, the image you give on them is even more important, and an abandoned profile kuwait whatsapp number list does not give a good impression!
Reasons why you should open social networks for your business
The benefits that social media can bring to your company are many and varied, but the main ones (and those that will help convince you to take the step) are the following:
They improve the visibility of your business, in an economical and direct way.
Increase traffic to your website or online store.
They encourage two-way communication. We are no longer looking at a bulletin board or a catalogue, now the customer responds to you and their opinions and impressions will help you make decisions.
They work as a branding campaign, they help you create a brand and allow you to improve your reputation. Without intermediaries, it's just you and your client.
They help you study your target audience and also your competition. You can keep an eye on them all and use the information you gather to make smart, evidence-based business decisions.
They generate feedback.
They enable segmentation of messages.