When we are in the process of creating a marketing strategy, we must consider that it will take shape using two tools: the Editorial Plan and the Editorial Calendar.
They are often confused with each other, so in this article we will clarify and delve deeper into how to create an Editorial Plan from 0 to 100! Let's start
Editorial Plan
Let's start by defining it. The editorial plan , also called PED (digital editorial plan), is the strategic document of a marketing strategy that allows you to translate the marketing strategy into action . But not only that.
It also allows us to monitor the progress egypt mobile number directory of the strategy and optimize the work . We can say that the editorial plan is the conceptual map of the contents and the bible of every social media manager and allows us to have a complete vision of our social media strategy.
On a practical level, the editorial plan is a document, a table in which we will insert data that we will see later.
Social media strategy first and foremost
There is no editorial plan without first having carried out an accurate strategic analysis.
But how do we create a social media strategy?
The social media strategy is that analysis in which we understand the context , study the market , analyze the target , find our niche , create buyer personas and understand the needs of our audience.