Now, this is real time marketing: companies constantly monitor current events and, as soon as they identify a relevant one, they immediately react by creating targeted content to engage the audience . It can be anything, an event , a news story , a trend or even the latest meme gone viral.
To create spontaneous and current content that brings users closer to our brand.
Creating content of this type not only attracts users' attention , but also brings them emotionally closer to the brand, establishing a direct bond with it.
Imagine talking in real time about database mobile number a major event or trend. This not only shows that you are up to speed with what is happening in the world and on the web , but also shows a deep understanding of your audience’s interests .
When a brand is able to create this authentic and timely connection with users, it increases its visibility , but also increases the possibility of retaining loyal customers and attracting new ones .
Furthermore, it allows us to communicate in a concise and effective way . In real time marketing campaigns, in fact, long and complicated copy is not needed, but a few simple words are enough to capture the curiosity of users.
And we know how effective spontaneity , immediacy and simplicity are nowadays, especially on social media.
We know what you’re thinking: “That sounds great, but how do you do Real Time Marketing the right way?” Don’t worry, we’ll explain it to you now.
How to do real time marketing
Monitoring , reactivity and creativity : these are the three essential components for creating an effective Real Time Marketing strategy.