Analyze the site and its audience
Posted: Mon Dec 23, 2024 7:21 am
Not all companies have entire departments of analysts. However, if there is a qualified specialist, do not ignore this point. By independently analyzing web analytics, you can learn a lot of important information. For example, how many users visit the resource, which sections they open most often and which ones they ignore, how much time they spend on the site, on which pages they leave it.
Analysis of the site and its audience
17 tips on how to increase the singapore number list number of applications from the landing page
Create a selling offer
An offer is a specific and clearly formulated proposal to buy your product.
Traits of a good selling offer:
Offers a specific product/service to a narrow audience . Don't try to sell everything to everyone.
Unique . The offer is not similar to other companies' offers. This can be achieved by using, for example, individual bonuses, good service or pleasant prices.
Profitable . And this should be immediately visible so that the client understands what kind of product is being offered to him and why he should buy it.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Choose a capacious title
The offer title should reflect the essence of the offer. So, a good title:
It grabs attention by describing the value of this call and makes you want to read it.
Attracts the target audience, noting that the offer is being offered specifically to them.
Meets user requirements.
For example, the title "How to get it all done? Advice for young mothers" is clearly better than the more general "How to get it all done."
In the subheading or bullet point, describe the value and benefit of the offer.
It is unlikely that the entire value proposition will fit into a subheading, and to supplement this information, you can resort to headings or lists. This is an effective method, since the site visitor can somehow react to the offer almost immediately.
Value Proposition
Promise real results
If you describe a wide variety of benefits for the client, but do not back them up with specific figures or facts, you will end up with “water” that is not interesting to the user.
What should the evidence be :
Valuable and interesting for the audience;
Measurable, real;
Illustrated with images (if possible).
Formulate a clear call to action
To get a user reaction to an offer, you need to add a specific call to action. It is desirable that it matches the text indicated on the button. For example, if we are waiting for a request from a client, then we write it like this: “Leave a request”. You can also add a benefit for the client to the call to action, which will provoke a greater reaction than a regular text like “Submit a request”.
However, to avoid confusion and the user forgetting about the offer, it is better not to add many such target actions on the landing page. The best option is to create two actions: for customers ready to buy the product and for those who have just visited the site and are not yet ready for this. You can also add an additional action - subscribe to the newsletter or social networks of the company. This way you can retain potential customers, on whose attention you have already spent the advertising budget. However, it is important to understand that the additional action should not distract the user from the main one, so place such a call at the end of the page.
Analysis of the site and its audience
17 tips on how to increase the singapore number list number of applications from the landing page
Create a selling offer
An offer is a specific and clearly formulated proposal to buy your product.
Traits of a good selling offer:
Offers a specific product/service to a narrow audience . Don't try to sell everything to everyone.
Unique . The offer is not similar to other companies' offers. This can be achieved by using, for example, individual bonuses, good service or pleasant prices.
Profitable . And this should be immediately visible so that the client understands what kind of product is being offered to him and why he should buy it.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Choose a capacious title
The offer title should reflect the essence of the offer. So, a good title:
It grabs attention by describing the value of this call and makes you want to read it.
Attracts the target audience, noting that the offer is being offered specifically to them.
Meets user requirements.
For example, the title "How to get it all done? Advice for young mothers" is clearly better than the more general "How to get it all done."
In the subheading or bullet point, describe the value and benefit of the offer.
It is unlikely that the entire value proposition will fit into a subheading, and to supplement this information, you can resort to headings or lists. This is an effective method, since the site visitor can somehow react to the offer almost immediately.
Value Proposition
Promise real results
If you describe a wide variety of benefits for the client, but do not back them up with specific figures or facts, you will end up with “water” that is not interesting to the user.
What should the evidence be :
Valuable and interesting for the audience;
Measurable, real;
Illustrated with images (if possible).
Formulate a clear call to action
To get a user reaction to an offer, you need to add a specific call to action. It is desirable that it matches the text indicated on the button. For example, if we are waiting for a request from a client, then we write it like this: “Leave a request”. You can also add a benefit for the client to the call to action, which will provoke a greater reaction than a regular text like “Submit a request”.
However, to avoid confusion and the user forgetting about the offer, it is better not to add many such target actions on the landing page. The best option is to create two actions: for customers ready to buy the product and for those who have just visited the site and are not yet ready for this. You can also add an additional action - subscribe to the newsletter or social networks of the company. This way you can retain potential customers, on whose attention you have already spent the advertising budget. However, it is important to understand that the additional action should not distract the user from the main one, so place such a call at the end of the page.