Start by entering your target keyword into the search engine. Ubersuggest will then show you a series of indicators and metrics to help you select your keywords:
An average of monthly searches for that keyword and a architect database difficulty level relative to the competition (useful for SEO).
The CPC and the estimated difficulty level (useful for SEM).
A comparison of how clicks for that term are divided in the search: whether they focus on organic or paid results.
Keyword ideas
This tool provides a wealth of suggestions related to a specific keyword. As you scroll down the list, you can filter each one and view the associated competition based on the top 10 search results. You can also review related searches, questions that include the keyword, and other relevant data.
Content ideas
In this section, you can find out which topics are trending most in the industry, the estimated number of views each piece of content receives, and the number of backlinks pointing to it.
Other features
So far, we've listed the Ubersuggest resources that are completely free. However, by entering your email address and registering for the tool, you'll have access to more features related to analyzing your website. Among the most important, we highlight the following.