Advantages of Live Streaming e-commerce
Posted: Tue Mar 18, 2025 3:41 am
The beginnings of live streaming e-commerce as a sales method date back to 2016 with the launch of Alibaba's Taobao Live app.
This large Chinese company established itself as a pioneer in bc data indonesia implementing a new sales approach: linking streaming with a virtual e-commerce store that allowed audiences to watch and buy at the same time.
Years later, with the arrival of the COVID-19 pandemic and the lockdown, live streaming e-commerce regained momentum and gained enormous popularity by combining the power of all the social networks we have today.
The first 30 minutes of Alibaba's Singles' Day pre-sale campaign on Taobao Live generated a total of $7.5 billion in transactions in 2020. (McKinsey Digital)
Live streaming e-commerce has the unique feature that it can accomplish two different objectives with the same content:
Humanize the brand. Through live stories and the opportunity to show behind-the-scenes business experiences.
Allows for the purchase of products. They are displayed on screen, and interaction with the public is possible.
Additionally, there are numerous benefits you can take advantage of if you implement this new sales format. Continue reading, and we'll tell you the most relevant ones.
It is not intrusive
The advantage of live broadcasts is that users can join, stay online, or leave the live stream at any time: they are the ones who choose whether to participate or not.
Traditional mass media advertising is becoming increasingly obsolete, and today's audiences no longer like the feeling of having messages imposed on them. As with on-demand platforms, consumers now have the power to choose.
This large Chinese company established itself as a pioneer in bc data indonesia implementing a new sales approach: linking streaming with a virtual e-commerce store that allowed audiences to watch and buy at the same time.
Years later, with the arrival of the COVID-19 pandemic and the lockdown, live streaming e-commerce regained momentum and gained enormous popularity by combining the power of all the social networks we have today.
The first 30 minutes of Alibaba's Singles' Day pre-sale campaign on Taobao Live generated a total of $7.5 billion in transactions in 2020. (McKinsey Digital)
Live streaming e-commerce has the unique feature that it can accomplish two different objectives with the same content:
Humanize the brand. Through live stories and the opportunity to show behind-the-scenes business experiences.
Allows for the purchase of products. They are displayed on screen, and interaction with the public is possible.
Additionally, there are numerous benefits you can take advantage of if you implement this new sales format. Continue reading, and we'll tell you the most relevant ones.
It is not intrusive
The advantage of live broadcasts is that users can join, stay online, or leave the live stream at any time: they are the ones who choose whether to participate or not.
Traditional mass media advertising is becoming increasingly obsolete, and today's audiences no longer like the feeling of having messages imposed on them. As with on-demand platforms, consumers now have the power to choose.