4 differences between Twitter and Facebook for your B2B marketing strategy

[mouakter13]

It is common to think that the message we post on Twitter and Facebook has to be the same. Some social media marketing plans fall into this error and end up sinking the effectiveness of a post on at least one of the two social networks. Who hasn't seen that message on Twitter that says: I posted a photo on Facebook: fb.com/link ? This is what happens when content is bounced from one social network to another through social media managers or by simply clicking the "Share" button without prior elaboration italy business mailing list of the message. However, these two ways of promoting content will prevent our message from remaining virtually anonymous if we make a small effort.




The first thing to be clear about is that Twitter and Facebook are not the same thing . Ultimately, we don't want them to read the initial message, but rather to click through and read the content. Thinking about two different strategies when titling a post on Facebook and a tweet about the same news is a good start to managing this list of basic tips :

Facebook is recycled, Twitter is recycled less so : it is almost like an unwritten law of the Community Manager and says something like: "Don't publish everything from Twitter on Facebook, but do publish everything from Facebook on Twitter." It is a basic rule that helps when organizing activity on social networks. Because of the short life of messages on Twitter, it is necessary to feed it with content continuously. But not so on Facebook, since posts take longer to be read and are not surpassed as quickly by others, as happens on Twitt