These are the 8 Online Marketing Books You Should Read in 2021
Posted: Mon Mar 17, 2025 9:28 am
This brand, part of the Gillette Group, boasts one of the most creative corporate marketing strategies of recent times. It has a well-defined target audience , allowing for fluid communication.
This company has managed to achieve 34 million views on YouTube, countless mentions on Facebook, Twitter, and in the most important US press in one week with its “Old Spice Man” campaign.
This much-remembered strategy from 2010 posed the former viber database American soccer player and actor Isaiah Mustafa appearing on television during that year's Super Bowl broadcast, as the "Old Spice Man" wearing only a towel.
It featured a total of 186 videos, in which “The Old Spice Man” gave advice and answered questions posed by Twitter users.
Humor is one of its greatest resources, as is the use of impeccable audiovisual technology. Equally noteworthy is the connection established with the customer by allowing them to participate. Making the customer feel like they're part of something gives them a sense of belonging, which eventually translates into conversions .
Experiential marketing has also generated a number of success stories involving parties in iconic European locations, such as Paris, flamenco shows in Madrid , pub crawl events in Barcelona , or world-class experiences, but with a regionalized reach.
Since a couple of years ago marked the culmination of the eighth and final season of “Game of Thrones,” several brands capitalized on the excitement with GOT-themed activations, from the Mtn Dew scavenger hunt to AT&T’s augmented reality experience to HBO’s national blood drive inviting consumers to “Bleed for the Throne.”
This company has managed to achieve 34 million views on YouTube, countless mentions on Facebook, Twitter, and in the most important US press in one week with its “Old Spice Man” campaign.
This much-remembered strategy from 2010 posed the former viber database American soccer player and actor Isaiah Mustafa appearing on television during that year's Super Bowl broadcast, as the "Old Spice Man" wearing only a towel.
It featured a total of 186 videos, in which “The Old Spice Man” gave advice and answered questions posed by Twitter users.
Humor is one of its greatest resources, as is the use of impeccable audiovisual technology. Equally noteworthy is the connection established with the customer by allowing them to participate. Making the customer feel like they're part of something gives them a sense of belonging, which eventually translates into conversions .
Experiential marketing has also generated a number of success stories involving parties in iconic European locations, such as Paris, flamenco shows in Madrid , pub crawl events in Barcelona , or world-class experiences, but with a regionalized reach.
Since a couple of years ago marked the culmination of the eighth and final season of “Game of Thrones,” several brands capitalized on the excitement with GOT-themed activations, from the Mtn Dew scavenger hunt to AT&T’s augmented reality experience to HBO’s national blood drive inviting consumers to “Bleed for the Throne.”