Bot Dataset

Tips: formats and types of content should be chosen (surprise-surprise) with a data driven approach. That is: based on the short, medium and long term objectives, the tone of voice and the brand identity we must rely on. As well as on benchmarks from tests that are done on different channels.

We have different types of content that we free spain number for whatsapp can develop based on our content strategy :

cornerstone contents .
pillar contents .
flash content : short, single-topic, one-off, seasonal or reporting a temporary news/trend.
There are three macro-typologies of content around and within which formats such as:

interviews;
internal company events/news/releases;
industry events/news;
successful case studies on specific clients;
guides, white papers, tutorials;
editorials by managers or CEOs;
guest blogging.
In order not to delve too deep into the forest of contents, I personally find it sufficient to have a mini map of the most important objectives and some KPIs :




awareness ► traffic, new visitors, etc.;
educate the public ► return visits, mailing list subscriptions, etc.;
inform the public ► traffic, unique visitors, etc.;
convert ► lead generation.

the content matrix
You know, nothing informs and educates the human being like numbers . They are elements for which we still have blind trust, lowering our guard and taking them as they are: they convince us just by seeing them. They are therefore a weapon to be handled with care.

Let's see how they can help us make a difference in our market and compared to our competitors!