SEO Checklist for Website Redesign
Posted: Mon Dec 23, 2024 6:56 am
Redesigning involves major changes to your website. Therefore, creating an SEO checklist is essential to avoid major drops in rankings.
The SEO checklist helps us to redesign a website in an organized manner and with a focus on performance . After all, this type of project requires major changes, code changes and a review of the website structure. Therefore, it is normal to lose some positions in the ranking soon after, only to improve the positioning later.
Much more than making the website look beautiful, redesign is important to increase the conversion rate , update the website, make it responsive for all platforms and, of course, improve SEO .
If your company intends to go through this process, be sure to save this SEO checklist so you don't miss any important points!
1. Scan the current content
Content is one of the foundations of a good argentina email list SEO project. When a website is going to undergo a redesign, it is essential to understand which pages are currently on the site and which of them have the greatest organic relevance.
From there, you can understand which pages can be merged, which should be redirected, and which are no longer relevant.
To do this analysis, consider traffic and ranking data.
2. Update the information architecture
There's nothing worse than a confusing website where people can't find the information they need.
Information architecture is how you organize your website, which will be directly reflected in the sitemap . There is no recipe to follow here, after all, this work depends directly on the sector of your company and the information contained on the website.
However, it is essential to create a flow that makes it easy for the user to find information and that does not leave any important pages “hidden”.
3. Optimize the content that remains
The content that will be kept on your website should also be reviewed . Update old content, focus on keywords that rank well, and bring in new data to enrich the content. With this, you can greatly increase organic traffic to your new website.
4. Keep an eye on page speed
Finally, be very careful that the redesign doesn't just look pretty, it also makes the site slow .
Page loading speed is one of the most important attributes for SEO and for users visiting your website. And a delay of 1 second can completely compromise your metrics and performance.
Optimize images to be the correct size, reduce the number of HTTP requests, and simplify CSS and JavaScript.
Website speed, in fact, should be one of the premises when developing the redesign project.
The SEO checklist helps us to redesign a website in an organized manner and with a focus on performance . After all, this type of project requires major changes, code changes and a review of the website structure. Therefore, it is normal to lose some positions in the ranking soon after, only to improve the positioning later.
Much more than making the website look beautiful, redesign is important to increase the conversion rate , update the website, make it responsive for all platforms and, of course, improve SEO .
If your company intends to go through this process, be sure to save this SEO checklist so you don't miss any important points!
1. Scan the current content
Content is one of the foundations of a good argentina email list SEO project. When a website is going to undergo a redesign, it is essential to understand which pages are currently on the site and which of them have the greatest organic relevance.
From there, you can understand which pages can be merged, which should be redirected, and which are no longer relevant.
To do this analysis, consider traffic and ranking data.
2. Update the information architecture
There's nothing worse than a confusing website where people can't find the information they need.
Information architecture is how you organize your website, which will be directly reflected in the sitemap . There is no recipe to follow here, after all, this work depends directly on the sector of your company and the information contained on the website.
However, it is essential to create a flow that makes it easy for the user to find information and that does not leave any important pages “hidden”.
3. Optimize the content that remains
The content that will be kept on your website should also be reviewed . Update old content, focus on keywords that rank well, and bring in new data to enrich the content. With this, you can greatly increase organic traffic to your new website.
4. Keep an eye on page speed
Finally, be very careful that the redesign doesn't just look pretty, it also makes the site slow .
Page loading speed is one of the most important attributes for SEO and for users visiting your website. And a delay of 1 second can completely compromise your metrics and performance.
Optimize images to be the correct size, reduce the number of HTTP requests, and simplify CSS and JavaScript.
Website speed, in fact, should be one of the premises when developing the redesign project.