TOP 5 BRANDS FOR TOTAL ENGAGEMENT ON INSTAGRAM
Posted: Sun Mar 16, 2025 9:38 am
The centrality of Instagram in the storytelling of Milan Fashion Week has pushed us at BlogMeter to draw up this year's ranking of the five fashion houses with the greatest engagement on this social network .
In first place is VERSACE with 4.365 million interactions. The show is closed by the timeless Paris Hilton . The Versace sisters and godmothers Gigi and Bella Hadid are not missing. Irina Shayk, Rianne Van Rompaey, Vittoria Ceretti and Emily Ratajkowski also walked the runway .
GettyImages-1426662867-768x512In second place with chinese overseas africa database almost 3.016 million interactions we find GUCCI. Creative director Alessandro Michele let about 68 pairs of identical twins walk the runway. “It means we are all the same and we are different” says Michele and this is the concept that inspired his representation.
gucci-twins-spring-summer-2023GettyImages-1426578897
PRADA takes third place with more than 2 million interactions.
During Fashion Week, the Maison was awarded at the “ Sustainable Fashion Awards 2022 ”, an event organized by the National Chamber of Italian Fashion in collaboration with EFI (Ethical Fashion Initiative), created to reward companies that have distinguished themselves for their commitment to sustainability in its highest sense: vision, innovation, commitment to craftsmanship, recognition of differences, circular economy, human rights and environmental justice.
Screenshots (1389)-1In fourth place is FENDI with 1.901 million interactions . Many influencers and actresses were present at the fashion show. The very Italian and unmissable Chiara Ferragni and Miriam Leone were present.
Screenshots (1391).Screenshots (1391)
Fashion house DOLCE E GABBANA ranks fifth, accumulating an engagement of 1.868 million interactions thanks to the participation of model, influencer and television personality Kim Kardashian.
Dolce-and-Gabbana
The collaboration between the Italian fashion house and the Kardashian family seems to have consolidated after Dolce and Gabbana sponsored the wedding of sister Kourtney Kardashian in the charming Portofino in May, marking the beginning of the era of branded weddings .Comparison_Engagement_03-10-2022
In first place is VERSACE with 4.365 million interactions. The show is closed by the timeless Paris Hilton . The Versace sisters and godmothers Gigi and Bella Hadid are not missing. Irina Shayk, Rianne Van Rompaey, Vittoria Ceretti and Emily Ratajkowski also walked the runway .
GettyImages-1426662867-768x512In second place with chinese overseas africa database almost 3.016 million interactions we find GUCCI. Creative director Alessandro Michele let about 68 pairs of identical twins walk the runway. “It means we are all the same and we are different” says Michele and this is the concept that inspired his representation.
gucci-twins-spring-summer-2023GettyImages-1426578897
PRADA takes third place with more than 2 million interactions.
During Fashion Week, the Maison was awarded at the “ Sustainable Fashion Awards 2022 ”, an event organized by the National Chamber of Italian Fashion in collaboration with EFI (Ethical Fashion Initiative), created to reward companies that have distinguished themselves for their commitment to sustainability in its highest sense: vision, innovation, commitment to craftsmanship, recognition of differences, circular economy, human rights and environmental justice.
Screenshots (1389)-1In fourth place is FENDI with 1.901 million interactions . Many influencers and actresses were present at the fashion show. The very Italian and unmissable Chiara Ferragni and Miriam Leone were present.
Screenshots (1391).Screenshots (1391)
Fashion house DOLCE E GABBANA ranks fifth, accumulating an engagement of 1.868 million interactions thanks to the participation of model, influencer and television personality Kim Kardashian.
Dolce-and-Gabbana
The collaboration between the Italian fashion house and the Kardashian family seems to have consolidated after Dolce and Gabbana sponsored the wedding of sister Kourtney Kardashian in the charming Portofino in May, marking the beginning of the era of branded weddings .Comparison_Engagement_03-10-2022