COVID-19: Video marketing while you are in lockdown
Posted: Mon Dec 23, 2024 6:28 am
Video marketing can be key to maintaining sales. With the current state of our planet, the impact of COVID-19 on small businesses is still unknown. Since most of these businesses rely on foot traffic and in-person shopping, this new situation makes it difficult to attract customers.
Table of contents
Find opportunities even in difficult times
Use video marketing now to thank yourself later
6 keys to master video marketing
Showcase your products
Show satisfied customers
Play with your audience
Specific promotion
Location is key
Confined but reinventing yourself
Find opportunities even in difficult times
Even though the world as we know it is changing rapidly every day with new restrictions, some small businesses are finding ways to stay relevant and positioned. If your company has the potential and resources to sell online, here is what we recommend.
Use video marketing now to thank yourself later
covid19 video marketing 1
Whether you've already posted a few videos on your area code malaysia list social media or are starting from scratch, video marketing is a proven method to attract attention and spark interest in your business and products.
Think about what makes your brand unique and confident and convey that through videos that speak to potential customers. By creating a video that makes them think, smile, or even shed a tear, viewers will be more likely to share it with their friends or post it on their own social media.
6 keys to master video marketing
Facebook video marketing
Showcase your products
Videos allow your company’s personality to shine through and customers will receive more information than from a simple static image. The combination of audio and visual stimulation in video makes describing complex concepts much more streamlined and easier to understand. This helps customers to assimilate your offerings and how to use your products. After analyzing the KPIs of our clients’ campaigns we concluded that 62% of consumers watch technical product videos before making a purchase. This shows that people want to know exactly what they are buying and how they can actually use it.
Show satisfied customers
To push this idea even further, you can feature loyal customers in your videos. They can explain how your brand has helped them or how they implement your products in their everyday lives. This will help potential customers see your product or service in real-life situations. You can also make thank you videos in which you show devotion to your followers, even consider giving away a coupon or promo code to maintain loyalty and increase sales.
Play with your audience
These types of videos are usually short, usually around 30 seconds long, and draw viewers in to push a new release or product. Think of these types of videos like a movie trailer. Don't give too much away, but build a plot that entices viewers to stay tuned for what's coming in future announcements.
Specific promotion
By creating videos that promote a specific product or discount, you will draw your audience's attention to a particular aspect of what you offer at your business. These types of videos are perfect, because by showing some kind of added value you will incentivize purchasing during the coronavirus. People are reluctant to buy anything, but when they do, they hope that it will help them cope better with the lockdown.
Location is key
After creating your videos, think carefully about where you're going to direct your audience. Adding the right landing page can increase conversions by up to 80%. This allows potential customers to connect with your brand quickly and efficiently.
Confined but reinventing yourself
With all these keys, a new inspiration and a little more time on your hands, now is the opportunity to work on a video marketing strategy. At Roas Hunter we have the team and the tools necessary to do it and we want to help you. You are just one click away from changing the future of your business.
Table of contents
Find opportunities even in difficult times
Use video marketing now to thank yourself later
6 keys to master video marketing
Showcase your products
Show satisfied customers
Play with your audience
Specific promotion
Location is key
Confined but reinventing yourself
Find opportunities even in difficult times
Even though the world as we know it is changing rapidly every day with new restrictions, some small businesses are finding ways to stay relevant and positioned. If your company has the potential and resources to sell online, here is what we recommend.
Use video marketing now to thank yourself later
covid19 video marketing 1
Whether you've already posted a few videos on your area code malaysia list social media or are starting from scratch, video marketing is a proven method to attract attention and spark interest in your business and products.
Think about what makes your brand unique and confident and convey that through videos that speak to potential customers. By creating a video that makes them think, smile, or even shed a tear, viewers will be more likely to share it with their friends or post it on their own social media.
6 keys to master video marketing
Facebook video marketing
Showcase your products
Videos allow your company’s personality to shine through and customers will receive more information than from a simple static image. The combination of audio and visual stimulation in video makes describing complex concepts much more streamlined and easier to understand. This helps customers to assimilate your offerings and how to use your products. After analyzing the KPIs of our clients’ campaigns we concluded that 62% of consumers watch technical product videos before making a purchase. This shows that people want to know exactly what they are buying and how they can actually use it.
Show satisfied customers
To push this idea even further, you can feature loyal customers in your videos. They can explain how your brand has helped them or how they implement your products in their everyday lives. This will help potential customers see your product or service in real-life situations. You can also make thank you videos in which you show devotion to your followers, even consider giving away a coupon or promo code to maintain loyalty and increase sales.
Play with your audience
These types of videos are usually short, usually around 30 seconds long, and draw viewers in to push a new release or product. Think of these types of videos like a movie trailer. Don't give too much away, but build a plot that entices viewers to stay tuned for what's coming in future announcements.
Specific promotion
By creating videos that promote a specific product or discount, you will draw your audience's attention to a particular aspect of what you offer at your business. These types of videos are perfect, because by showing some kind of added value you will incentivize purchasing during the coronavirus. People are reluctant to buy anything, but when they do, they hope that it will help them cope better with the lockdown.
Location is key
After creating your videos, think carefully about where you're going to direct your audience. Adding the right landing page can increase conversions by up to 80%. This allows potential customers to connect with your brand quickly and efficiently.
Confined but reinventing yourself
With all these keys, a new inspiration and a little more time on your hands, now is the opportunity to work on a video marketing strategy. At Roas Hunter we have the team and the tools necessary to do it and we want to help you. You are just one click away from changing the future of your business.