ch the user enters as soon as he adds to the cart.
Posted: Mon Dec 23, 2024 6:23 am
Batch's Data Platform has different elements that, combined, meet the technical requirements of this use case:
Timer: For example here 30 minutes, which starts from the add to cart event. The message is queued for this duration before being sent. If another add to cart event is received, the timer is reset.
Cancellation Events: If th
their purchase during this waiting time, a purchase event is sent by the Batch SDK (via the tagging plan), allowing the sending of the reminder message to be cancelled.
Capping: We have also implemented a system for limiting sendings (here 2 pushes per user), to reduce any excessive commercial pressure.
Then, regarding the delivery of the accurate mobile phone number list message, it is of course the Batch platform that is responsible for determining the devices to contact. We target the push tokens by calling on Apple or Google's push services, which will then deliver the message to the final device.
Feedback loops for continuous use case optimization
Batch has implemented a feedback system that tracks user interaction with notifications. This is essential for evaluating the effectiveness of the messages sent.
picture
Several return flows are maintained by Batch (represented with the dotted arrows above):
Push Notification Opening Feedback (arrow in purple dotted lines): When the user receives a notification, they can click on it to open the application and see what they may have left in their cart for example. Batch then receives feedback to record and analyze which users opened the notification and calculate overall opening rates.
Push token validity feedback (pink dotted arrow): Push services also send feedback indicating whether the targeted push tokens are still valid. For example, users may have been targeted while they have uninstalled the application. In this case, push services (APNs, FCM etc.) send feedback to identify which tokens can actually be reached and which are no longer. Batch then takes care of updating the Userbase by deleting these invalid tokens.
Optimize your Back in Stock alert system with Batch Data Platform
Data & Tech
Jan 16, 2024 Written by
Lucie Maigret
Implementing a Back in Stock alert system requires c
Timer: For example here 30 minutes, which starts from the add to cart event. The message is queued for this duration before being sent. If another add to cart event is received, the timer is reset.
Cancellation Events: If th
their purchase during this waiting time, a purchase event is sent by the Batch SDK (via the tagging plan), allowing the sending of the reminder message to be cancelled.
Capping: We have also implemented a system for limiting sendings (here 2 pushes per user), to reduce any excessive commercial pressure.
Then, regarding the delivery of the accurate mobile phone number list message, it is of course the Batch platform that is responsible for determining the devices to contact. We target the push tokens by calling on Apple or Google's push services, which will then deliver the message to the final device.
Feedback loops for continuous use case optimization
Batch has implemented a feedback system that tracks user interaction with notifications. This is essential for evaluating the effectiveness of the messages sent.
picture
Several return flows are maintained by Batch (represented with the dotted arrows above):
Push Notification Opening Feedback (arrow in purple dotted lines): When the user receives a notification, they can click on it to open the application and see what they may have left in their cart for example. Batch then receives feedback to record and analyze which users opened the notification and calculate overall opening rates.
Push token validity feedback (pink dotted arrow): Push services also send feedback indicating whether the targeted push tokens are still valid. For example, users may have been targeted while they have uninstalled the application. In this case, push services (APNs, FCM etc.) send feedback to identify which tokens can actually be reached and which are no longer. Batch then takes care of updating the Userbase by deleting these invalid tokens.
Optimize your Back in Stock alert system with Batch Data Platform
Data & Tech
Jan 16, 2024 Written by
Lucie Maigret
Implementing a Back in Stock alert system requires c