Difference between marketing and communication?
Posted: Mon Dec 23, 2024 6:16 am
Marketing creates, communicates and provides value : one of the main objectives of marketing is to create value . A way to tell your story and differentiate yourself from other companies on the market;
Marketing manages customer relationships : the role of marketing, in fact, is to carry out activities aimed at orienting buyers and competitors' behavior and preferences towards the company as well.
The 3 types of marketing
Have you already understood the Let's get there slowly, come on.
The in-depth analysis of czech republic phone numbers marketing is not over yet. In this paragraph, in fact, we list the 3 types of marketing.
Analytical Marketing : This is the first phase of marketing and includes all those activities of collecting and analyzing competitor data, useful to the company. In this phase, monitoring information is essential to evaluate growth opportunities and frame a competitive strategy.
Strategic Marketing : this second phase belongs to a branch of marketing that deals with creating a strategic marketing plan taking into account the information previously collected. Here, in fact, the KPIs, the objectives to be achieved, the channels to be used and the budget available for the creative process are set.
Operational Marketing : this phase is the most practical because it is precisely here that we move to action. Once the strategy has been defined, in fact, it is possible to program the operational plan of actions, tools and methods to be implemented. In this phase, therefore, the needs of consumers are satisfied but above all it is precisely at this moment that a company creates its value.
The difference between marketing and communication
It is difficult to give a clear and simple explanation of marketing as well as communication.
Marketing manages customer relationships : the role of marketing, in fact, is to carry out activities aimed at orienting buyers and competitors' behavior and preferences towards the company as well.
The 3 types of marketing
Have you already understood the Let's get there slowly, come on.
The in-depth analysis of czech republic phone numbers marketing is not over yet. In this paragraph, in fact, we list the 3 types of marketing.
Analytical Marketing : This is the first phase of marketing and includes all those activities of collecting and analyzing competitor data, useful to the company. In this phase, monitoring information is essential to evaluate growth opportunities and frame a competitive strategy.
Strategic Marketing : this second phase belongs to a branch of marketing that deals with creating a strategic marketing plan taking into account the information previously collected. Here, in fact, the KPIs, the objectives to be achieved, the channels to be used and the budget available for the creative process are set.
Operational Marketing : this phase is the most practical because it is precisely here that we move to action. Once the strategy has been defined, in fact, it is possible to program the operational plan of actions, tools and methods to be implemented. In this phase, therefore, the needs of consumers are satisfied but above all it is precisely at this moment that a company creates its value.
The difference between marketing and communication
It is difficult to give a clear and simple explanation of marketing as well as communication.