Further work in these areas could increase the effectiveness of the letters, but not increase it several times.
Posted: Sat Feb 22, 2025 10:36 am
Thus, a customer who, for example, bought a toy for a 3-year-old child in the store will be offered toys for 4-year-old children a year later. The store regularly sent out product mailings, once a week, to all customer segments.
However, the open rate of the letters left much to be desired: even for promotional letters, it did not exceed with a conversion rate into purchase of no more than 6%.
Our challenge was to find an alternative to traditional emails bulgaria cell phone number list and increase open rates and conversions without increasing the cost of the marketing tool. Implementation of the solution By the time we started working with our client, he had already used all the possibilities of email newsletters. He had set up segmentation and personalization, analyzed the subject and preheader of the letter, the days and time of sending, and carefully thought out the design and layout.
However, the open rate of the letters left much to be desired: even for promotional letters, it did not exceed with a conversion rate into purchase of no more than 6%.
Our challenge was to find an alternative to traditional emails bulgaria cell phone number list and increase open rates and conversions without increasing the cost of the marketing tool. Implementation of the solution By the time we started working with our client, he had already used all the possibilities of email newsletters. He had set up segmentation and personalization, analyzed the subject and preheader of the letter, the days and time of sending, and carefully thought out the design and layout.