Tips on how small companies with a low budget should act

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Streamed live, the interview attracted the participation of the viewers, who asked questions that generated interesting debates. One of them, by Ricardo Padilha, questioned what small companies that are low on budget should do to confront the present crisis.

Rand’s first answer could not be different: invest in organic channels. With the growth of digital traffic, this is the perfect time for you to improve your web design, boost your SEO strategy and bring more and more people to your website, your landing pages, and your social networks.

Also, the customer per acquisition of an organic strategy is much lower than australia cell phone number list what is offered by paid ads. Another factor is a possible reduction in competition, since, unfortunately, many businesses are shutting down or making cuts in their marketing budgets.

According to Fishkin, therefore, companies able to stay afloat during the crisis can grow from Content Marketing efforts.

In addition to stressing that companies must strive to become sources of influence to the public, he mentioned videos and podcasts as types of content that can be used for this purpose.

The idea, remember, is to hit the middle of the funnel: “get your email list rocking right now! There has never been a better time to capture people who have interest but potentially have no budget at the moment”, Rand said.

To reinforce his view, he said SparkToro would follow a similar protocol in the coming months.

Without much investment in paid marketing, the plan is to focus on building up the audience over the next few months to reap the rewards in the future: “it’s not that it wasn’t a good strategy before, it’s just that it has become especially useful and powerful now”, he reasoned.

In approximately 1 hour of conversation, Rand talked about the current challenges in Digital Marketing and, using his knowledge and experience, shared tips that can be valuable to any professional.