Google My Business
Posted: Mon Dec 23, 2024 6:08 am
Important for local findability are therefore: relevance, distance and authority.
To achieve this, I have listed a number of tips & tricks that will help you ensure that your local business outshines its local competition.
1. Contact details
First, process the company's contact details in all online profiles. Think of your website, Facebook, Twitter, Instagram, LinkedIn, but also in your email signature, for example. On the website itself, process the contact details not only on the homepage, but also in the footer and on a separate contact page.
Create a Google My Business page for your business or claim an existing page and fill in as much information as possible. The more information you provide, the more useful information Google can show users on Google's various services, such as Google Maps, Google+ and Google Search. When someone then searches for a restaurant nearby, they will not only see the address, hours, directions and a URL to the website. Reviews or photos of your business will also be shown immediately.
3. Apple Maps
What many people forget is that with iPhone users, there are also many people who use Apple Maps instead of Google Maps. You must also register your business via this route. Here you can once hong-kong business email list again fill in your opening hours and website URL and provide a categorization of your business.
4. Google Maps
Place a Google Maps map on your website. We often see this on a contact page or in the footer. An important part is that you not only point to the address in this map, but also refer to your current local listing on Google Plus.
5. Schema.org
Now to the more technical side of your website: in every website you can add so-called 'structured data'. In this you can process extra information, such as reviews, opening hours, geo-coordinates and reviews. Search engines read this data and understand better where you are located and how to show this information.
Occasionally, Google will even display this additional information in the search results to provide the user with even more information. For example, stars may appear under your title to display the reviews. What a schema format looks like and what options you can add can be found at schema.org .
To achieve this, I have listed a number of tips & tricks that will help you ensure that your local business outshines its local competition.
1. Contact details
First, process the company's contact details in all online profiles. Think of your website, Facebook, Twitter, Instagram, LinkedIn, but also in your email signature, for example. On the website itself, process the contact details not only on the homepage, but also in the footer and on a separate contact page.
Create a Google My Business page for your business or claim an existing page and fill in as much information as possible. The more information you provide, the more useful information Google can show users on Google's various services, such as Google Maps, Google+ and Google Search. When someone then searches for a restaurant nearby, they will not only see the address, hours, directions and a URL to the website. Reviews or photos of your business will also be shown immediately.
3. Apple Maps
What many people forget is that with iPhone users, there are also many people who use Apple Maps instead of Google Maps. You must also register your business via this route. Here you can once hong-kong business email list again fill in your opening hours and website URL and provide a categorization of your business.
4. Google Maps
Place a Google Maps map on your website. We often see this on a contact page or in the footer. An important part is that you not only point to the address in this map, but also refer to your current local listing on Google Plus.
5. Schema.org
Now to the more technical side of your website: in every website you can add so-called 'structured data'. In this you can process extra information, such as reviews, opening hours, geo-coordinates and reviews. Search engines read this data and understand better where you are located and how to show this information.
Occasionally, Google will even display this additional information in the search results to provide the user with even more information. For example, stars may appear under your title to display the reviews. What a schema format looks like and what options you can add can be found at schema.org .