3 for Improving B2B Customer Experience: Combine Data for Optimal Insights
Posted: Sat Feb 22, 2025 9:16 am
In today’s world, a great way to deliver a truly personalized customer experience is to combine your big data with small data. After all, big data reveals customer patterns and trends. But it still requires insight from those responsible for driving those trends.
That’s where small data comes in. Like a survey to get generalized findings or online quantitative research to provide depth. These actions provide the context needed to understand customers in their entirety.
By combining this information with big data, your company can better predict what drives your consumer behavior, as well as understand specific customer experiences with a brand, product or service.
This holistic view allows your digital marketing team or agency to inform the ideal strategy when it comes to B2B customer experience.
Tip for Improving B2B Customer Experience: Break Down qatar mobile database Departmental Barriers
The roles and relationship between the marketing professional and the sales team are changing.
Marketing was once considered a group of professionals who conducted research in silos. However, the growing importance of data insights has transformed their role. Today, they work directly with all departments within an organization to drive business transformation.
By sharing their expertise, these professionals empower all departments to work with data big and small more efficiently.
While sales professionals and marketers differ from each other in terms of personality, work style, and methodology, together they can work toward a common goal and learn from each other.
For example, marketers tend to focus on big data and an automated approach to reach a large group of customers. Sales, by contrast, are able to analyze case by case, dealing with specific customers more directly. When combined, these insights are invaluable and ensure a memorable B2B customer experience.
Tip for Improving B2B Customer Experience: Align Your Brand Narrative Across Your Organization
We talked in the first topic about creating a narrative aligned with the customer's pain . But what about the narrative adopted by the entire company?
Diluting your brand message can cause serious harm to your business. This happens when a company’s internal teams aren’t aligned with the brand narrative. So talk to your marketing, customer experience, and product management teams. This way, you can see if there’s a gap between what customers hear and what they experience with your company.
You need to ensure that all departments share a consistent brand narrative to ensure an equally high-quality B2B customer experience at every touchpoint between lead and company.
That’s where small data comes in. Like a survey to get generalized findings or online quantitative research to provide depth. These actions provide the context needed to understand customers in their entirety.
By combining this information with big data, your company can better predict what drives your consumer behavior, as well as understand specific customer experiences with a brand, product or service.
This holistic view allows your digital marketing team or agency to inform the ideal strategy when it comes to B2B customer experience.
Tip for Improving B2B Customer Experience: Break Down qatar mobile database Departmental Barriers
The roles and relationship between the marketing professional and the sales team are changing.
Marketing was once considered a group of professionals who conducted research in silos. However, the growing importance of data insights has transformed their role. Today, they work directly with all departments within an organization to drive business transformation.
By sharing their expertise, these professionals empower all departments to work with data big and small more efficiently.
While sales professionals and marketers differ from each other in terms of personality, work style, and methodology, together they can work toward a common goal and learn from each other.
For example, marketers tend to focus on big data and an automated approach to reach a large group of customers. Sales, by contrast, are able to analyze case by case, dealing with specific customers more directly. When combined, these insights are invaluable and ensure a memorable B2B customer experience.
Tip for Improving B2B Customer Experience: Align Your Brand Narrative Across Your Organization
We talked in the first topic about creating a narrative aligned with the customer's pain . But what about the narrative adopted by the entire company?
Diluting your brand message can cause serious harm to your business. This happens when a company’s internal teams aren’t aligned with the brand narrative. So talk to your marketing, customer experience, and product management teams. This way, you can see if there’s a gap between what customers hear and what they experience with your company.
You need to ensure that all departments share a consistent brand narrative to ensure an equally high-quality B2B customer experience at every touchpoint between lead and company.