Facebook or Instagram Ads: Which Platform Works Better?

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When talking about Facebook Ads, it is inevitable to also consider Instagram.

The two social networks, in south africa cell phone number list fact, are closely related and are used by a very large percentage of the world's population.

When it comes to advertising, is it better to invest in Facebook Ads or Instagram?

Which social network performs best?

Which strategy can be used to reach more users?

These questions are perfectly legitimate. However, it is not possible to establish a priori which social network will give the best results.

As with many other questions that arise in marketing, the answer is not univocal but depends on many factors: target, product, context, available budget, campaign objectives .

The answer can only come after thoroughly testing the campaign performance.

From an advertising perspective, however, the platform considers Instagram as a placement in which to display ads .

So it is almost inevitable to launch the campaign on both social networks.

Almost all of the ad types we’ve seen are available for both social networks, so there’s no need to develop separate creatives for each.

Simply create an ad and set up your campaign to run your ad on both Facebook and Instagram.

This way, the campaign analytics will show you which ad will convert the most.

However, there are some guidelines to take into account.

In general, Facebook's audience is older than Instagram's , which is frequented by a younger audience.

So, if your audience is over 40 it will be better to invest especially on Facebook, while for a younger audience Instagram is preferable.

If, on the other hand, your goal is to generate leads, the best results come from Facebook in terms of conversions, although Instagram is fundamental in the brand awareness and brand consideration phases.

Other considerations concern the sector, however testing remains the best indication.