Promising incentives
Posted: Mon Dec 23, 2024 5:59 am
Also read: Neuromarketing changes in 2017 [5 trends]
2. Image and emotion
Van der Vaart also emphasizes the importance of images: a picture or photo quickly evokes many reactions from the target group, more than text does. Consciously using attractive and personal images will usually have a positive effect on readers. In this context, the writer therefore advises to immediately stop using interchangeable stock photo material. He also warns against the deadly word porridge in many communication media.
A picture or photo quickly elicits many reactions from the target group, more than text does.
People are emotional beings. That is why it is best to appeal to their feelings. For example, imbue your content with hope and ambition or attractive visions of the future. Such promising hong kong reverse phone lookup stimuli will trigger positive emotions. And a positive person is more likely to take action (or make a sale).
Addicted to 'likes'
Effective content therefore provides a pleasant feeling. Van der Vaart sees this as the most important reason for the popularity of social media. 'Likes' feel like a reward to our brain and are addictive. Brain research in 2015 even showed that cigarettes and alcohol are easier to resist than social media. The author then goes into detail about whether there really is a 'buy button' in our brain.
Tips and tricks
For marketers, communication managers or other people who are busy with clear target groups every day, this book offers a good summary of tips, tricks, insights and research results. Not only about marketing and content, but also about corporate identity and design. Many handles (do's and don'ts) you can put into practice immediately.
Furthermore, the author has clearly done his best to incorporate the advice he gives about engaging content into the writing style of the chapters. Highly recommended for anyone who wants to know how our brain works inside, how advertising memory and brand choice come about... And what role the reptilian brain plays in neuromarketing.
2. Image and emotion
Van der Vaart also emphasizes the importance of images: a picture or photo quickly evokes many reactions from the target group, more than text does. Consciously using attractive and personal images will usually have a positive effect on readers. In this context, the writer therefore advises to immediately stop using interchangeable stock photo material. He also warns against the deadly word porridge in many communication media.
A picture or photo quickly elicits many reactions from the target group, more than text does.
People are emotional beings. That is why it is best to appeal to their feelings. For example, imbue your content with hope and ambition or attractive visions of the future. Such promising hong kong reverse phone lookup stimuli will trigger positive emotions. And a positive person is more likely to take action (or make a sale).
Addicted to 'likes'
Effective content therefore provides a pleasant feeling. Van der Vaart sees this as the most important reason for the popularity of social media. 'Likes' feel like a reward to our brain and are addictive. Brain research in 2015 even showed that cigarettes and alcohol are easier to resist than social media. The author then goes into detail about whether there really is a 'buy button' in our brain.
Tips and tricks
For marketers, communication managers or other people who are busy with clear target groups every day, this book offers a good summary of tips, tricks, insights and research results. Not only about marketing and content, but also about corporate identity and design. Many handles (do's and don'ts) you can put into practice immediately.
Furthermore, the author has clearly done his best to incorporate the advice he gives about engaging content into the writing style of the chapters. Highly recommended for anyone who wants to know how our brain works inside, how advertising memory and brand choice come about... And what role the reptilian brain plays in neuromarketing.