Lack of consideration for seasonality
Posted: Sat Feb 22, 2025 6:27 am
Ad text related to seasons and events can have a high click-through rate, but many companies miss this opportunity. By incorporating time-specific keywords appropriately, you can capture users' attention.
By incorporating seasonal expressions, it becomes easier for users to empathize with your ads, which leads to higher click-through rates..
How to find effective text for A/B testing
A/B testing is extremely useful for optimizing Meta Ad text. By uk mobile database conducting A/B testing, you can see the response of your target users numerically and find more effective ad text.
Basic design of A/B testing
The key to success is to change just one thing at a time to maximize your testing accuracy.For example, by changing only the headline and keeping all other elements the same, you can measure pure effectiveness.
How to choose test elements
Test items Examples of changes Metrics
Heading Presence or absence of numbers, interrogative vs. assertive CTR, engagement rate
Body Product features and benefits Conversion rate
CTA "Now" vs. "Learn more" Click rate, number of conversions
How to set up an effective test period
To ensure the reliability of your test, it is important to set an appropriate test period. For Meta Ads, we recommend a test period of at least one week, and ideally two weeks.
Key points for budget allocation
The budget is allocated equally between the two versions, and they are delivered at the same time and on the same day of the week, allowing for a fair comparison.If your daily budget is 5,000 yen, allocate 2,500 yen to each pattern.
By incorporating seasonal expressions, it becomes easier for users to empathize with your ads, which leads to higher click-through rates..
How to find effective text for A/B testing
A/B testing is extremely useful for optimizing Meta Ad text. By uk mobile database conducting A/B testing, you can see the response of your target users numerically and find more effective ad text.
Basic design of A/B testing
The key to success is to change just one thing at a time to maximize your testing accuracy.For example, by changing only the headline and keeping all other elements the same, you can measure pure effectiveness.
How to choose test elements
Test items Examples of changes Metrics
Heading Presence or absence of numbers, interrogative vs. assertive CTR, engagement rate
Body Product features and benefits Conversion rate
CTA "Now" vs. "Learn more" Click rate, number of conversions
How to set up an effective test period
To ensure the reliability of your test, it is important to set an appropriate test period. For Meta Ads, we recommend a test period of at least one week, and ideally two weeks.
Key points for budget allocation
The budget is allocated equally between the two versions, and they are delivered at the same time and on the same day of the week, allowing for a fair comparison.If your daily budget is 5,000 yen, allocate 2,500 yen to each pattern.