What is the role of text in Meta ads? Why does it affect click-through rates?
Posted: Sat Feb 22, 2025 6:10 am
With Meta Ads (formerly Facebook Ads), the first thing that catches the user's eye is the creative part, but the text part also attracts attention.Users have just a few seconds to decide whether or not to click..
Ad text not only communicates the value of your product or service, but bahamas mobile database also has a significant impact on creating your brand image. Good ad text can increase your return on ad spend (ROAS) by up to 2x or more.
The three basic elements of text
element Character limit Main Role
Main Text 125 characters Communicating the main message
Heading 40 characters Increased visibility
Description 30 characters Providing supplementary information
3 Factors That Affect CTR
Ad text is made up of three components: user interest, problem solution, and call to action.Whether these elements are well balanced or not will have a big impact on your click-through rate.
1. Expressions that grab the user's attention
Expressions that use specific numbers and a sense of speed, such as "Increase your sales by 30% by using XX" or "Immediate results in 3 days," tend to grab users' interest.
2. Problem-solving expressions
Expressions that suggest solutions to problems users face, such as "automating tedious tasks" and "resolving labor shortages," will lead to higher click-through rates.
3. Call to action
Ad text not only communicates the value of your product or service, but bahamas mobile database also has a significant impact on creating your brand image. Good ad text can increase your return on ad spend (ROAS) by up to 2x or more.
The three basic elements of text
element Character limit Main Role
Main Text 125 characters Communicating the main message
Heading 40 characters Increased visibility
Description 30 characters Providing supplementary information
3 Factors That Affect CTR
Ad text is made up of three components: user interest, problem solution, and call to action.Whether these elements are well balanced or not will have a big impact on your click-through rate.
1. Expressions that grab the user's attention
Expressions that use specific numbers and a sense of speed, such as "Increase your sales by 30% by using XX" or "Immediate results in 3 days," tend to grab users' interest.
2. Problem-solving expressions
Expressions that suggest solutions to problems users face, such as "automating tedious tasks" and "resolving labor shortages," will lead to higher click-through rates.
3. Call to action