When to create new PPC campaigns
Posted: Sat Feb 22, 2025 5:56 am
Is it time to launch another PPC campaign, or can you make do with the existing ones? When is the optimal time to create new PPC campaigns?
PPC advertising on search engines is one of the most effective ways to acquire new customers . However, every PPC account is different, and every marketer approaches PPC ad optimization a little differently. PPC ads are usually segmented into different campaigns, which are further divided into individual ad groups. You may also be wondering whether it is a good time to launch a new PPC campaign, or if you can make do with the existing ones. Let's now take a look at when is the best time to create new PPC campaigns . In this article, we will focus on three networks within Google Ads: Search, Shopping, and Display.
PPC advertising in search
You probably already have several Google ivory coast phone number data search campaigns running. When is it time to start another one, and when can you get by with the existing ones? When is the optimal time to create new search advertising campaigns?
You have added a new product to your website – in some cases, new products are just improved versions of existing ones, so there is usually no need to create a new campaign. You just need to add a few new keywords to the existing one and update your ad groups. For example, if you were previously offering a product in the 2019 version and now you are also offering the 2020 version, you probably won't need to create a new campaign, but on the other hand, if you were previously selling only office software and now you are also selling games, you probably won't be able to do without a new PPC campaign.
You opened a new brick-and-mortar branch – if you also run an offline business, you should not forget about strict geographic targeting. There is no point in showing ads to people who will not buy from you because they are far away. If you open a branch in a different location, run a new PPC campaign for it, again strictly targeting a specific area.
PPC advertising on search engines is one of the most effective ways to acquire new customers . However, every PPC account is different, and every marketer approaches PPC ad optimization a little differently. PPC ads are usually segmented into different campaigns, which are further divided into individual ad groups. You may also be wondering whether it is a good time to launch a new PPC campaign, or if you can make do with the existing ones. Let's now take a look at when is the best time to create new PPC campaigns . In this article, we will focus on three networks within Google Ads: Search, Shopping, and Display.
PPC advertising in search
You probably already have several Google ivory coast phone number data search campaigns running. When is it time to start another one, and when can you get by with the existing ones? When is the optimal time to create new search advertising campaigns?
You have added a new product to your website – in some cases, new products are just improved versions of existing ones, so there is usually no need to create a new campaign. You just need to add a few new keywords to the existing one and update your ad groups. For example, if you were previously offering a product in the 2019 version and now you are also offering the 2020 version, you probably won't need to create a new campaign, but on the other hand, if you were previously selling only office software and now you are also selling games, you probably won't be able to do without a new PPC campaign.
You opened a new brick-and-mortar branch – if you also run an offline business, you should not forget about strict geographic targeting. There is no point in showing ads to people who will not buy from you because they are far away. If you open a branch in a different location, run a new PPC campaign for it, again strictly targeting a specific area.