How to personalize your holiday email campaigns

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Let's start with the basics, namely the definition. What is Email Marketing? Email marketing is a direct, digital marketing channel that can be used to communicate, educate, collect leads or sales, and create custom communities. It is not surprising that approximately 60 of BB marketing professionals prefer this distribution channel. When combined with personalization and target segmentation, this channel can direct you directly to a potential lead's inbox. Source: Content Marketing Institute Businesses can send welcome emails to new subscribers, promotional emails to offer incentives, or re-engagement emails to inactive subscribers.

You can automate abandoned cart or sweden whatsapp data transactional emails from the email marketing tool it provides. That's not all! Email marketing allows you to build credibility by sending emails with user-generated content or reviews. How Does Email Marketing Benefit You? Own your email contact lists: It's the only marketing channel that lets you own or control your contact list. With social media or paid advertising, the media platform or advertising companies often have their own algorithms.

You may lose your social media subscribers forever, but the email contacts you subscribe to are always at your service. Encourage audience feedback: One of the easiest ways to get reliable audience feedback is to send email surveys to your loyal subscribers. Collecting feedback gives you insight into what your audience prefers and what needs work. Target potential customers with personalized content: It is important to reach the right customer at the right time.