3. T-shaped online marketing knowledge
The online marketing profession consists of various disciplines, such as SEO , e-mail marketing and conversion optimization . Often, implementing changes affects multiple disciplines. For example, think of adjusting a landing page or changing a URL. It is therefore important that an online marketer, in addition to his specialization, also has basic knowledge of the other online marketing disciplines. This makes him aware of the impact that his actions can have. In addition, he can then also think along about the cross-channel strategy. We call this a T-shaped online marketer .
For example, a SEA specialist will benefit greatly from mastering the basic principles of SEO and conversion optimization. He will then know how to optimize his landing pages to better match his AdWords ads. In this way, he will be able to get more return from his SEA campaigns .
4. Advise
For an online marketing specialist, the work hong kong mobile number does not stop at analyzing data and setting up campaigns. He notes what is happening and uses the KPIs as benchmarks to evaluate performance. Based on this, he sets action points.
Also read: Sensible & significant metrics: demonstrably successful on social media
By prioritising these action points based on 'impact' (what does it yield?) and 'effort' (what does it cost?) an online marketer gives direction to the strategic planning. An online marketer therefore also has an important advisory role.
5. Communicating & presenting
As an online marketer, you can deliver great analyses and advice, but the power of this depends on a good presentation. It is therefore not only important that you can advise, but also that you can convince.
Create commitment to your ideas by involving colleagues at an early stage. This way you also collect direct feedback to make your plan even better. Also make sure that you work out your ideas visually. For example, create dashboards of the most important KPIs, so that everyone can monitor them at a glance. Use a tool such as Google Data Studio or Tableau for this. A tip is to put your dashboard live on a large screen, in a central place in the office.