Specify the strategy: Target Channels or Target Users.
Posted: Thu Feb 20, 2025 6:01 am
Important: These are the main parameters for setting up Telegram Ads. Targeting needs to be set up separately.
Options for impressions
When selecting Target Channels, you need to set up the settings for the channels in which the ad will be displayed:
language – for now only Russian can be used;
topics or specific channels. If topics are used, the messenger will select channels itself (based on the topic of your channel). If specific channels are selected, you will need to add links to them yourself;
topic and channel exceptions. You can specify which topics wuhan cell phone number list in which channels ads should not be shown, or specific channels in which ads will not be displayed.
When selecting Target Users, you need to set user parameters:
the country where they are located. The platform localizes users by IP and can block ads when using bypass services. For now, users from Russia can only add Russia;
location – currently only cities and regions from Russia are available;
application language – what language the user uses on their device (any language can be selected);
interests – the topics of channels to which users are subscribed are taken into account;
exceptions: topics and specific channels.
Since 2023, the platform will have the ability to target by country and location.
But it is not yet possible to make the settings in the two sections (for users and channels) overlap. You can only choose one targeting method.
Completion of placement
Once all settings are completed, click Create Ad. It will be displayed in the platform's Personal Account with the In Review subscription.
Options for impressions
When selecting Target Channels, you need to set up the settings for the channels in which the ad will be displayed:
language – for now only Russian can be used;
topics or specific channels. If topics are used, the messenger will select channels itself (based on the topic of your channel). If specific channels are selected, you will need to add links to them yourself;
topic and channel exceptions. You can specify which topics wuhan cell phone number list in which channels ads should not be shown, or specific channels in which ads will not be displayed.
When selecting Target Users, you need to set user parameters:
the country where they are located. The platform localizes users by IP and can block ads when using bypass services. For now, users from Russia can only add Russia;
location – currently only cities and regions from Russia are available;
application language – what language the user uses on their device (any language can be selected);
interests – the topics of channels to which users are subscribed are taken into account;
exceptions: topics and specific channels.
Since 2023, the platform will have the ability to target by country and location.
But it is not yet possible to make the settings in the two sections (for users and channels) overlap. You can only choose one targeting method.
Completion of placement
Once all settings are completed, click Create Ad. It will be displayed in the platform's Personal Account with the In Review subscription.