the ability to quickly respond to market changes;
Posted: Thu Feb 20, 2025 6:01 am
full control over expenses;
effectiveness with a small number of keywords.
However, manual management requires constant monitoring and bid adjustments, which can be labor-intensive for larger campaigns.
Automatic strategies
Machine learning algorithms are used to optimize bets. The main types are:
Click maximization: the system automatically adjusts bids to get armenia cell phone number list the maximum number of clicks within the given budget;
target cost per conversion (CPA): the algorithm aims to get the maximum number of conversions at a given price;
Conversion maximization: the system optimizes bids to get the highest number of conversions within your budget;
Target ROAS: Automatically adjusts bids to achieve your target return on ad spend.
Automated strategies are effective when there is enough data and are suitable for large campaigns with a large number of keywords.
The choice between manual and automatic control depends on the specifics of the business, the size of the campaign and the available resources.
Regularly analyzing and optimizing your landing pages based on these criteria will help improve the effectiveness of your advertising campaign and increase conversion.
Budget allocation
Contextual Advertising Audit: Step-by-Step Guide - Image 8
Analyze the effectiveness of each campaign and redistribute the budget in favor of the most effective ones. Consider seasonality and peak periods of demand.
effectiveness with a small number of keywords.
However, manual management requires constant monitoring and bid adjustments, which can be labor-intensive for larger campaigns.
Automatic strategies
Machine learning algorithms are used to optimize bets. The main types are:
Click maximization: the system automatically adjusts bids to get armenia cell phone number list the maximum number of clicks within the given budget;
target cost per conversion (CPA): the algorithm aims to get the maximum number of conversions at a given price;
Conversion maximization: the system optimizes bids to get the highest number of conversions within your budget;
Target ROAS: Automatically adjusts bids to achieve your target return on ad spend.
Automated strategies are effective when there is enough data and are suitable for large campaigns with a large number of keywords.
The choice between manual and automatic control depends on the specifics of the business, the size of the campaign and the available resources.
Regularly analyzing and optimizing your landing pages based on these criteria will help improve the effectiveness of your advertising campaign and increase conversion.
Budget allocation
Contextual Advertising Audit: Step-by-Step Guide - Image 8
Analyze the effectiveness of each campaign and redistribute the budget in favor of the most effective ones. Consider seasonality and peak periods of demand.