Another very interesting factor is that, in this environment, information is shared very easily, which greatly increases the reach of the politician. And the best part is that we are talking about free, efficient and economical tools. But be careful, as current legislation prohibits the placement of paid advertisements.*
If you don't know how to get started on social media, you can learn more by downloading our free e-book on political outreach on the web !
8. Have a good website and an updated blog
Nowadays, politicians who do not have a website automatically lose points. For good electoral marketing, it is essential to have an excellent virtual page , with relevant content that is updated frequently.
The website acts as a candidate's business card, and it also has a very valuable feature: interactivity. Through it, users can communicate with the politician, whether through a comment box or a contact form, for example. Therefore, it is essential that the page has a space for readers to express themselves.
In this way, in addition to the fact that the website allows the new zealand mobile database candidate to establish a close bond with the population, it allows the politician to receive data from people interested in his campaign (when they send comments or fill out forms), being able to use this information strategically to garner votes.
However, it is necessary to have an advisor available to respond to contacts made, both through the website and blog and through the politician's social networks. Otherwise, the lack of response may leave the user demotivated and disillusioned with the candidate.
A blog is also essential for the candidate to appear at the top of search engines. To do this, it is necessary to:
Present meaningful and relevant keywords and titles;
Being so interesting that other websites have links that direct the user to the politician's page.
There are many variables that can lead to a website being on the first page of Google or not, and therefore, the best option is to count on the help of a team of developers that are experts in SEO (Search Engine Optimization) .
9. Invest in continuous inputs
Nowadays, people have very broad and constant access to information. As a result, things quickly become outdated, and people quickly forget about those who don't show themselves frequently.
Therefore, for good electoral marketing, it is necessary to be constantly present and in various ways! Make several posts on your social networks, update your blog frequently, have a regular schedule for sending newsletters and be consistent in your interactions.
In addition, face-to-face contact is also extremely valuable. Attend as many events as you can, visit voters, go out and talk to people. Show your face! To help you, you can read our post with 6 tips for winning over voters .