First of all, it is certain that low
Posted: Mon Dec 23, 2024 5:15 am
1 billion. This year's promotion cycle has been extended from more than ten days to nearly a month, but it has experienced the first negative growth in 20 years. Is low-price competition ineffective? But why are major e-commerce platforms and retail companies still obsessed with low-price competition? How to understand low prices? Does low-price competition really hurt merchants and make them unprofitable? Why are merchants with pricing power willing to participate in the low-price competition of major e-commerce platforms? Can low-price competition continue? 1. Absolute low price and relative low price The discussion about low-price competition has a long history in the retail industry, but due to the influence of various factors such as the different dominant subjects each time, the macro-consumption environment and the industrial environment, there will be some deviations in the understanding of low prices.
For consumers, a cup of a few yuan and a malaysia phone number cup of dozens of yuan is not necessarily cheaper after comprehensively comparing the material, craftsmanship, design and other comprehensive factors, but the one that consumers think is low is low. For non-famous brands and white-label products, they can only achieve relatively low prices based on the same materials, craftsmanship, design and other factors. Should product managers choose to be the end? In recent years, after the Internet has experienced a wave of spending money to do the market, it has become more and more aware that it is not enough to rely solely on the end, and the shortcomings of the end need to be made up as soon as possible.
So should product managers choose to transform and become the end? View details> Therefore, consumers often hear this statement: Compared with a certain brand, our materials and craftsmanship are actually the same, but our prices are about half lower. Non-famous brands and white-label products are benchmarked against well-known brands, resulting in relatively low prices. After non-famous brands grow into well-known brands, they will not easily make such comparisons. Because unlike rational indicators such as materials and craftsmanship, perceptual indicators such as design and color are important indicators for the growth of non-famous brands into well-known brands.
For consumers, a cup of a few yuan and a malaysia phone number cup of dozens of yuan is not necessarily cheaper after comprehensively comparing the material, craftsmanship, design and other comprehensive factors, but the one that consumers think is low is low. For non-famous brands and white-label products, they can only achieve relatively low prices based on the same materials, craftsmanship, design and other factors. Should product managers choose to be the end? In recent years, after the Internet has experienced a wave of spending money to do the market, it has become more and more aware that it is not enough to rely solely on the end, and the shortcomings of the end need to be made up as soon as possible.
So should product managers choose to transform and become the end? View details> Therefore, consumers often hear this statement: Compared with a certain brand, our materials and craftsmanship are actually the same, but our prices are about half lower. Non-famous brands and white-label products are benchmarked against well-known brands, resulting in relatively low prices. After non-famous brands grow into well-known brands, they will not easily make such comparisons. Because unlike rational indicators such as materials and craftsmanship, perceptual indicators such as design and color are important indicators for the growth of non-famous brands into well-known brands.