How does the internet reconfigure electoral communication?
Posted: Wed Feb 19, 2025 9:33 am
Electoral Communication on Radio and TV: What Can Be Done?
When we think about mass communication, it is impossible to leave television and radio aside. Television is still the main source of information about politics in our country, which means that a huge portion of the population seeks to get information through this medium and, consequently, forms their opinion based on news programs, free political time, televised debates, etc.
Radio cannot be left out when it comes to electoral communication. This means of communication is still widely used by people of various ages and social classes. Just think that this is the media that is always present in means of transport, accompanying people in traffic. Another point to be taken into consideration is the fact that in some more remote areas of the country, only radio waves are received.
One aspect that needs to be given special attention in electoral jordan mobile database communication is free electoral propaganda, both for radio and TV. It involves sound, image and language and requires a very broad scope and a special appeal to guarantee the attention and conviction of voters.
This is the exclusive space for presenting important information, in addition to the proposals, profiles and image of not only the candidate, but also the party or coalition. In a way, it can serve as a comparison panel for voters, so it is important to invest in the best possible way.
The web currently represents the second largest source of political information in Brazil, second only to television. In recent years, more and more candidates have realized the importance of taking their campaigns to the virtual environment, seeking not only to exist on the internet, but also to be relevant.
The internet offers several opportunities for electoral communication, but it is not a lawless land. There are a series of rules and regulatory requirements issued by the Superior Electoral Court . They guide everything from the period in which propaganda is permitted to be broadcast, to the format in which it can be done and the type of content, especially on social media. Read more about the subject here .
When we think about mass communication, it is impossible to leave television and radio aside. Television is still the main source of information about politics in our country, which means that a huge portion of the population seeks to get information through this medium and, consequently, forms their opinion based on news programs, free political time, televised debates, etc.
Radio cannot be left out when it comes to electoral communication. This means of communication is still widely used by people of various ages and social classes. Just think that this is the media that is always present in means of transport, accompanying people in traffic. Another point to be taken into consideration is the fact that in some more remote areas of the country, only radio waves are received.
One aspect that needs to be given special attention in electoral jordan mobile database communication is free electoral propaganda, both for radio and TV. It involves sound, image and language and requires a very broad scope and a special appeal to guarantee the attention and conviction of voters.
This is the exclusive space for presenting important information, in addition to the proposals, profiles and image of not only the candidate, but also the party or coalition. In a way, it can serve as a comparison panel for voters, so it is important to invest in the best possible way.
The web currently represents the second largest source of political information in Brazil, second only to television. In recent years, more and more candidates have realized the importance of taking their campaigns to the virtual environment, seeking not only to exist on the internet, but also to be relevant.
The internet offers several opportunities for electoral communication, but it is not a lawless land. There are a series of rules and regulatory requirements issued by the Superior Electoral Court . They guide everything from the period in which propaganda is permitted to be broadcast, to the format in which it can be done and the type of content, especially on social media. Read more about the subject here .