Voter Relationship: How to Build and Maintain It
Posted: Wed Feb 19, 2025 9:26 am
Ensure voter engagement and loyalty! Learn how to build and maintain a relationship with voters and win votes.
We have already spoken on other occasions about the importance of creating and encouraging voter engagement and loyalty. One of the main ways to ensure and maintain this is through the way in which relationships with voters are established.
Engagement is a special connection between the candidate/party and voters and encompasses involvement, interaction, intimacy and mutual influence. Loyalty is about creating solid bonds , both to always be able to count on votes and to create an effective support base.
In theory, both concepts make it possible for voters to mobilize more people to follow their lead, that is, they make it possible to win more and more contacts and votes. That is why it is essential to invest heavily in relationships with voters. If you have no idea how this can be done or improved, don't worry, this post will help you. Let's go!
Know the electorate
Knowing your voters well means having information at hand that ghana mobile database will always be useful for developing campaign strategies. Therefore, this should be the first step in building a relationship with your voters. You may be wondering: but how can I get all the information I need?
Conduct surveys! These can be done in person, door-to-door, through online forms, and even by text message. The type of information required will depend largely on the position the candidate is applying for, but the basics that need to be found out are: location, gender, family income, social status, education, and even religion. But don't be invasive in these surveys; respect the limits of those being surveyed so as not to "push the envelope."
On our blog we have a complete post that shows how to carry out electoral research: Click here and check it out!
With this identity information in hand, it is necessary to seek to understand the needs of different social segments or locations, according to experts Marco Aurélio Ubiali and Sérgio Motti Trombelli in their studies on political marketing . This provides the necessary basis for thinking about public policies that are truly relevant to the population. Only then is it possible to include these issues in the proposals.
When voters notice that their demands are among the candidate's proposals, they are much more likely to identify with that agenda and with everything the politician represents.
We have already spoken on other occasions about the importance of creating and encouraging voter engagement and loyalty. One of the main ways to ensure and maintain this is through the way in which relationships with voters are established.
Engagement is a special connection between the candidate/party and voters and encompasses involvement, interaction, intimacy and mutual influence. Loyalty is about creating solid bonds , both to always be able to count on votes and to create an effective support base.
In theory, both concepts make it possible for voters to mobilize more people to follow their lead, that is, they make it possible to win more and more contacts and votes. That is why it is essential to invest heavily in relationships with voters. If you have no idea how this can be done or improved, don't worry, this post will help you. Let's go!
Know the electorate
Knowing your voters well means having information at hand that ghana mobile database will always be useful for developing campaign strategies. Therefore, this should be the first step in building a relationship with your voters. You may be wondering: but how can I get all the information I need?
Conduct surveys! These can be done in person, door-to-door, through online forms, and even by text message. The type of information required will depend largely on the position the candidate is applying for, but the basics that need to be found out are: location, gender, family income, social status, education, and even religion. But don't be invasive in these surveys; respect the limits of those being surveyed so as not to "push the envelope."
On our blog we have a complete post that shows how to carry out electoral research: Click here and check it out!
With this identity information in hand, it is necessary to seek to understand the needs of different social segments or locations, according to experts Marco Aurélio Ubiali and Sérgio Motti Trombelli in their studies on political marketing . This provides the necessary basis for thinking about public policies that are truly relevant to the population. Only then is it possible to include these issues in the proposals.
When voters notice that their demands are among the candidate's proposals, they are much more likely to identify with that agenda and with everything the politician represents.