Monitoring is essential
Posted: Wed Feb 19, 2025 9:18 am
The first step in crisis management is to prepare for it. No matter how honest a politician may be and whether or not he or she has done anything wrong, we are living in a time when the emergence and dissemination of fake news is increasingly common. And anyone can fall victim to rumors and hoaxes.
To prepare for any image crisis, it is necessary to map out the risks well, identifying all possible scenarios and analyzing your opponents.
Another way to prepare is to instruct everyone involved in dealing with the public and the media (the politician, their advisors and spokespeople, etc.). This can be done through media training courses , so that everyone knows how to behave correctly, being prepared to give good answers and position themselves on social media or on TV, for example.
Those who make a good assessment of their image and colombia mobile database reputation, recognizing the critical points that can be worked on in search of improvements and the positive points, which can and should be highlighted, are also prepared for crises.
All this preparation is important because it prevents actions from having to be taken in the event of a crisis in completely improvised, risky and unfounded ways. In this way, the people involved in management are already determined and have already studied the situations, being able to act more calmly and quickly and decisions being made more accurately.
Another essential step in crisis management is monitoring, as this is the only way to become aware of image conflicts and have an idea of whether the repair actions are having the expected effect.
As we have already said, a large part of public opinion is on the internet and that is where the massive spread of fake news occurs. Therefore, it is necessary to carry out intense monitoring of social networks .
This means constantly monitoring what is being shared on social media about the politician so that it is possible to counter certain content, especially misleading content.
A lie, no matter how small, on social media has the potential to snowball into an image crisis that is extremely damaging to the electorate's voting intentions.
To prepare for any image crisis, it is necessary to map out the risks well, identifying all possible scenarios and analyzing your opponents.
Another way to prepare is to instruct everyone involved in dealing with the public and the media (the politician, their advisors and spokespeople, etc.). This can be done through media training courses , so that everyone knows how to behave correctly, being prepared to give good answers and position themselves on social media or on TV, for example.
Those who make a good assessment of their image and colombia mobile database reputation, recognizing the critical points that can be worked on in search of improvements and the positive points, which can and should be highlighted, are also prepared for crises.
All this preparation is important because it prevents actions from having to be taken in the event of a crisis in completely improvised, risky and unfounded ways. In this way, the people involved in management are already determined and have already studied the situations, being able to act more calmly and quickly and decisions being made more accurately.
Another essential step in crisis management is monitoring, as this is the only way to become aware of image conflicts and have an idea of whether the repair actions are having the expected effect.
As we have already said, a large part of public opinion is on the internet and that is where the massive spread of fake news occurs. Therefore, it is necessary to carry out intense monitoring of social networks .
This means constantly monitoring what is being shared on social media about the politician so that it is possible to counter certain content, especially misleading content.
A lie, no matter how small, on social media has the potential to snowball into an image crisis that is extremely damaging to the electorate's voting intentions.