The TikTok page for Immi's Ramen on the Street series
Posted: Wed Feb 19, 2025 8:32 am
These posts are pretty typical fare for the food industry. But Immi has something most food and beverage brands don’t: Ramen on the Street, an emotionally compelling interview series complete with a separate TikTok account.
In each interview, Immi TikTok Strategist Emely Alba (dressed as a cup of Immi south africa mobile database ramen, of course) asks people on the street for their philosophical perspectives on the world. The result is surprisingly heartwarming. Some interviewees have shared their beliefs about the power of purpose, while others reflect on the lessons they learned from their parents.
A TikTok video from Ramen on the Street about the power of work for creating a fulfilled life.
In case it wasn’t already clear, these videos go deep. Like this interview, which focused on the role pain plays in personal growth.
A Ramen on the Street interview about the role of pain and empathy in our lives
In the comments section, fans hold space for the collective healing the content provides. Many don’t realize it’s from Immi. But, for some, Ramen on the Street’s emotional resonance is already stuff of legend. As one user commented, “I know when a TikTok hits like this, it’s gonna be a ramen ad.”
The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. Spark deep, heartfelt conversations and trust by blending emotional storytelling and subtle branding to create a lasting connection with viewers.
In each interview, Immi TikTok Strategist Emely Alba (dressed as a cup of Immi south africa mobile database ramen, of course) asks people on the street for their philosophical perspectives on the world. The result is surprisingly heartwarming. Some interviewees have shared their beliefs about the power of purpose, while others reflect on the lessons they learned from their parents.
A TikTok video from Ramen on the Street about the power of work for creating a fulfilled life.
In case it wasn’t already clear, these videos go deep. Like this interview, which focused on the role pain plays in personal growth.
A Ramen on the Street interview about the role of pain and empathy in our lives
In the comments section, fans hold space for the collective healing the content provides. Many don’t realize it’s from Immi. But, for some, Ramen on the Street’s emotional resonance is already stuff of legend. As one user commented, “I know when a TikTok hits like this, it’s gonna be a ramen ad.”
The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. Spark deep, heartfelt conversations and trust by blending emotional storytelling and subtle branding to create a lasting connection with viewers.