Link building is important
Posted: Wed Feb 19, 2025 7:11 am
Creating content that naturally gets links is more effective and efficient than old link building tactics. Here's why.
AI will certainly have a major impact on SEO, but I don’t think the importance of building authority will diminish. However, your content will now face even more competition: AI results in the SERP and AI-generated content from other publishers. Providing signals of authority and value will therefore be more important than ever for SEO (search engine optimization) . As long as organizations and individuals publish content, backlinks will be an important part of that authority.
Building external authority matters. So let’s talk india mobile number data about a way to do it better (and discourage fewer people in the process): building content that naturally generates links, or what I call writing content with link intent .
Link building and content creation should be part of the same process. Link building as a separate initiative makes you more likely to make the mistake of optimizing for links alone. Instead, start thinking about who in your target audience is interested in – or should be interested in – what you’re writing and why.
Content created with this mindset, rather than a quantity-based "I need to get links" approach, has a much better chance of gaining links over time, completely passively and for free . If you put in the work to write strong, relevant content that gets people to share and provides value, the links will come naturally (without you having to pay for them).
AI will certainly have a major impact on SEO, but I don’t think the importance of building authority will diminish. However, your content will now face even more competition: AI results in the SERP and AI-generated content from other publishers. Providing signals of authority and value will therefore be more important than ever for SEO (search engine optimization) . As long as organizations and individuals publish content, backlinks will be an important part of that authority.
Building external authority matters. So let’s talk india mobile number data about a way to do it better (and discourage fewer people in the process): building content that naturally generates links, or what I call writing content with link intent .
Link building and content creation should be part of the same process. Link building as a separate initiative makes you more likely to make the mistake of optimizing for links alone. Instead, start thinking about who in your target audience is interested in – or should be interested in – what you’re writing and why.
Content created with this mindset, rather than a quantity-based "I need to get links" approach, has a much better chance of gaining links over time, completely passively and for free . If you put in the work to write strong, relevant content that gets people to share and provides value, the links will come naturally (without you having to pay for them).