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How does LGPD affect election campaigns?

Posted: Wed Feb 19, 2025 7:08 am
by monira444
Currently, this format of acquiring data is being reviewed more and more rigorously, as the law states that the processing of personal data can only be used in accordance with its purpose and necessity.

Data Brokers companies first collect as much data as possible so that they can sell only the necessary and relevant information for each type of client, aiming at the purpose for which that data will be used.

The safest and most correct way to acquire data and direct campaign content is through the organic construction of databases by candidates, parties and coalitions. An effective way is to hire a company that provides a campaign management tool, where it is possible to build a database by capturing users' emails, as is the case with our tool.

One of the simplest and quickest ways is to make a form available jamaica mobile database on your website or blog so that users can register their data spontaneously, such as email, name and phone number. In return, the candidate can keep voters and potential voters informed about their activity plans through the email marketing available in the tool, for example.

When the political campaign management tool is integrated with the website, as is the case with NiBePolĂ­tica , as soon as they fill out the data on the website, they will automatically be registered in the system, without you having to make any effort. Interesting, right?

Make the registration forms available in a visible and prominent place on your website, so that they catch the user's attention and they feel more comfortable filling out the information.

Every year, the internet gains more and more strength in electoral marketing. Disputes become increasingly visible and accessible to the population. Research released by AgĂȘncia Brasil revealed that, in 2020, the country had 152 million users with internet access. In other words, 81% of the population over 10 years of age has access to the internet, either at home or through mobile devices.

With the LGPD in force, political strategies in electoral campaigns need to be rethought and modified so that there is no implication or violation of any term of the law.