Get the AI Marketing Toolkit
Posted: Wed Feb 19, 2025 7:07 am
Not sure where to start with adding AI to your social media strategy? Our AI marketing toolkit has ready-to-use templates, practical tips and strategies to help you confidently implement AI and future-proof your marketing efforts.
To put the speed of AI uptake in perspective, the US adopted gen AI faster than personal computers and the internet. Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. To stay competitive in today’s marketplace, you need to explore how to use AI for social media beyond content creation.
Using AI in social media can help brands grow their engagement, better manage philippines mobile database social media, provide personalized customer care, improve ads, analyze data faster and scale social media marketing strategies. It turns data into actionable insights and makes workflows smoother. As more brands use AI, social media marketing standards will keep rising, and brands will find new ways to stay ahead using AI tools.
Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
Schedule a demo
AI in social media examples from brands who are ahead of the curve
AI gives you access to valuable information, but it’s how you use it to improve your social media marketing that counts. Let’s look at some AI in social media examples to see how brands use AI to their advantage.
1. Mastercard started jumping on microtrends with AI data analysis
Global brands need a head start if they’re going to respond to social media microtrends (conversations that dominate social platforms for three days, max).
Mastercard built a digital marketing engine to monitor conversations across social media and identify microtrends before they go mainstream. The technology helps Mastercard target relevant trends by cross-referencing them with specific approved topics. If it’s a good fit for MasterCard, AI will notify the marketing team, and if they want to participate, the brand taps in with pre-made social media posts and targeted ads.
To put the speed of AI uptake in perspective, the US adopted gen AI faster than personal computers and the internet. Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. To stay competitive in today’s marketplace, you need to explore how to use AI for social media beyond content creation.
Using AI in social media can help brands grow their engagement, better manage philippines mobile database social media, provide personalized customer care, improve ads, analyze data faster and scale social media marketing strategies. It turns data into actionable insights and makes workflows smoother. As more brands use AI, social media marketing standards will keep rising, and brands will find new ways to stay ahead using AI tools.
Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.
Schedule a demo
AI in social media examples from brands who are ahead of the curve
AI gives you access to valuable information, but it’s how you use it to improve your social media marketing that counts. Let’s look at some AI in social media examples to see how brands use AI to their advantage.
1. Mastercard started jumping on microtrends with AI data analysis
Global brands need a head start if they’re going to respond to social media microtrends (conversations that dominate social platforms for three days, max).
Mastercard built a digital marketing engine to monitor conversations across social media and identify microtrends before they go mainstream. The technology helps Mastercard target relevant trends by cross-referencing them with specific approved topics. If it’s a good fit for MasterCard, AI will notify the marketing team, and if they want to participate, the brand taps in with pre-made social media posts and targeted ads.