Logo with a link to the home or registration page
Request contact information using a form
Ask a substantive question at the end to gauge whether the message has been received
In addition, it is also very valuable to have a menu button in the video that allows viewers to go directly to the part of the video that is interesting to them and skip uninteresting parts.
The value of interactive video also lies in its measurability. It is a big misunderstanding that engagement is measured by the percentage of viewers who watch a video in its entirety. Engagement should be determined by the extent to which a viewer takes an action that you want. A view is therefore not an indication of the degree of involvement, but if a viewer takes action after watching the video, it is. Suppose the goal of the video is to acquire more subscriptions. Then you are not satisfied if only 1 percent of the viewers actually subscribe, are you?
Interactive video benchmarkHapYak has taken a number of benchmarks from existing user data. It is therefore interesting to compare the results of your video with these benchmarks. What is the click through rate (CTR) of the video? So what percentage of viewers click on a link in the video? What percentage of viewers answer the (quiz) questions? And what percentage of viewers use the menu and which chapters in the menu are clicked on the most?
Customize interactivity per department or person
A corporate video is often used for general use. However, different departments use the video for different purposes. It is therefore useful to link interactive elements, such as links and forms, honduras mobile number to departments or individual employees instead of the website homepage and the general email address.
Examples of interactive video
Maybelline New York is an example that achieved a 14x higher CTR than their average with their interactive video. We are talking about the traffic that went from the video to the website. These are not unusual results when using an interactive video. You can watch the video here or by clicking on the image below. For more examples of interactive video click here .
Maybelline interactive video
I hope you found this article interesting and will also get started with interactive video. I know from experience that adding interactive elements to a video can increase the ROI enormously. It would be a shame to miss this opportunity. Good luck.