What are the trends to take into account?
Posted: Wed Feb 19, 2025 5:10 am
If you want your marketing strategy to be truly successful, put your current and potential customers at the center and work to satisfy their needs. Show them how much you care about your work, your product and their opinion and start creating and communicating with them in the channels they are on. The only solution to bring customers to the fair is to create direct relationships with them. People buy from people they know and trust, especially in B2B markets. In 2024, B2B customer service will evolve thanks to the presence of artificial intelligence.
Already during 2020, in the midst of the pandemic, users hong kong telegram data became accustomed to interfacing with chatbots in the same way they have interacted with customer service employees for years. Since several years have passed since that moment, companies must prepare to respond to the expectations of increasingly demanding users, who also ask rather complex questions. To cope with this change, it will be necessary to update on the most modern customer service strategies and technologies and train a highly specialized team in this area (Gartner, The Future of Customer Service, 2022).
Customer service today: an overview Today, customer service must be personalized and proactive, in a certain sense it must anticipate users' needs. But this is not the only challenge that organizations face: the integration of these technologies with legacy systems, the search for the main ways in which artificial intelligence (AI) can improve customer service and the search for vertical professionals in this area are just some of the many difficulties that service departments will have to respond to (McKinsey, The next frontier of customer engagement: AI-enabled customer service, 2023).
Already during 2020, in the midst of the pandemic, users hong kong telegram data became accustomed to interfacing with chatbots in the same way they have interacted with customer service employees for years. Since several years have passed since that moment, companies must prepare to respond to the expectations of increasingly demanding users, who also ask rather complex questions. To cope with this change, it will be necessary to update on the most modern customer service strategies and technologies and train a highly specialized team in this area (Gartner, The Future of Customer Service, 2022).
Customer service today: an overview Today, customer service must be personalized and proactive, in a certain sense it must anticipate users' needs. But this is not the only challenge that organizations face: the integration of these technologies with legacy systems, the search for the main ways in which artificial intelligence (AI) can improve customer service and the search for vertical professionals in this area are just some of the many difficulties that service departments will have to respond to (McKinsey, The next frontier of customer engagement: AI-enabled customer service, 2023).